
John Bray
I am an experienced Head of Ecommerce/Digital Growth, accustomed to working in Private Equity backed, high pressure, target... | Greater Nottingham, Greater Nottingham, United Kingdom
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John Bray’s Emails jo****@id****.co
John Bray’s Phone Numbers No phone number available.
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John Bray’s Location Greater Nottingham, Greater Nottingham, United Kingdom
John Bray’s Expertise I am an experienced Head of Ecommerce/Digital Growth, accustomed to working in Private Equity backed, high pressure, target driven environment, with a proven track record of delivering sales and profit growth. I am commercially focused, analytical and strategic. I ensure I understand the customer, business, product and market to drive strategies that achieve business objectives and budget targets. Experienced in: - All areas of ecommerce management including trading, merchandising, analytics, development, digital marketing, optimisation, content and design UX/UI. - Digital transformation projects, both from strategy creation and project lead. - CRM, data and customer analysis/insight, segmentation, lifecycle and campaign management. - Digital marketing, both in-house and agency management experience. Paid media and SEO. - Developing loyalty programs and retention strategies designed to achieve LTV growth. - Scoping, implementing, negotiating contracts and/or utilising range of third-party solutions. Digital Strategy – understanding the customer, business, product and market to create and drive strategies focused on delivering key objectives. Customer acquisition and traffic growth, digital transformation, conversion and AOV growth, customer LTV and repeat purchase rate growth, customer satisfaction, sales, profit and EBITDA growth. Ecommerce / Digital Management – all aspects of ecommerce trading and merchandising, content, design, UX and UI, testing and optimisation, personalisation, analytics and development. Driving conversion rate improvements, AOV increases and improving customer experience. Digital Transformation / Development – scoping requirements, evaluating solutions, contract negotiations, project managing, working with internal and external development teams, stakeholder management, working to budgets. I have worked on replatform projects and relaunch projects. Customer Acquisition / Digital Marketing – Paid Media and SEO – proven track record of driving marketing efficiency and profitable growth. Managing internal teams and external agencies. Customer Retention / CRM / Email Marketing / Customer Insight and Analysis – implementing CDPs to drive customer insight using both quantitative and qualitative data. RFM, segmentation, lifecycle, personalisation. Cross channel marketing automations creation. Implementing tailored loyalty programs to improve retention and LTV.
John Bray’s Current Industry Nrs Healthcare
John
Bray’s Prior Industry
Ideal Shopping Direct
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Dunelm
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The Book People
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Nrs Healthcare
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Work Experience

Nrs Healthcare
Head of Digital Growth
Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
The Book People
Head of Ecommerce (contract)
Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Ideal Shopping Direct
Head of Ecommerce & CRM
Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Dunelm
Web Trading Manager
Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Ideal Shopping Direct
Ecommerce Trading Manager
Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Ideal Shopping Direct
Senior Web Coordinator
Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Ideal Shopping Direct
Web Coordinator
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)