
John Mackie
Consumer Insight & Segmentation NPS/VOC & Consumer Experience Transformation Customer Journey Mapping & Design Customer... | United Kingdom
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John Mackie’s Emails jo****@ne****.co
John Mackie’s Phone Numbers 44844844****
Social Media
John Mackie’s Location United Kingdom
John Mackie’s Expertise Consumer Insight & Segmentation NPS/VOC & Consumer Experience Transformation Customer Journey Mapping & Design Customer Strategy (consumer & B2B) Product & Proposition development through to implementation UX, Digital Marketing and Social Listening Market data analysis Brand Management, Strategy and Identity Team leadership, transformation and development Cultural change Qualtrics Customer Duty A commercially astute senior Customer Insight and Experience leader who has advised a variety of international brands across multiple markets and sectors, including Retail, Financial Services, Tech and Entertainment. With a track record of helping large organisations transform insight to better inform brand strategy, customer propositions, marketing and culture. Armed with extensive knowledge of research techniques, I believe what matters is the action driven by insight, rather than the data itself. Achievements have been derived from a mix of tenacity, influence, collaboration, inclusivity, and by focusing on delivering what counts in demanding and complex environments. Antreas Athanassopoulos Deputy Chief Executive Officer at Eurobank Group Chief Transformation Officer, Digital, Retail Executive Member of BoD. Antreas managed John directly "John is a very energetic and experienced designing marketer. He combines mixed skills in marketing research, customer experience design and system design on customer insights utilisation. This capability is not widespread across industries. He is experienced across retail, technology and financial services industries. I have cooperated with John while we were both at DixonsCarphone for almost 6 years whilst he worked under my supervision for 3 years. I recommend John without hesitation for management roles in the aforementioned area
John Mackie’s Current Industry Pension Insurance
John
Mackie’s Prior Industry
Sony Electronics
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Electronic Arts
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Best Buy Europe
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Barclaycard
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Lloyds Banking
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Currys
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Pension Insurance
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Work Experience

Pension Insurance
Head of Customer Experience and Insight
Thu Feb 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Currys
Head of Insight and Customer Experience
Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Lloyds Banking
Head of Insight for GTB
Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Barclaycard
Global Head of Insights
Fri Jun 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Sony Electronics
Head of European Insight
Mon Nov 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Best Buy Europe
Brand and Retail Marketing Lead
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Electronic Arts
Head of Insight
Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Sony Electronics
Senior Insight and Planning Manager
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)