
Joy Fan
Joy Fan, a two-time founder with over 15 years of experience in solving retail vacancies, is a trailblazer... | New York, New York, United States
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Joy Fan’s Emails jf****@th****.com
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Joy Fan’s Location New York, New York, United States
Joy Fan’s Expertise Joy Fan, a two-time founder with over 15 years of experience in solving retail vacancies, is a trailblazer in the retail and real estate sectors. Her journey began with the creation of the pop-up retail industry in 2012 as a founding member of Storefront, which became the largest global marketplace for short-term real estate. Under her leadership, Storefront acquired over 150,000 brands and was notably acquired in 2016. This platform was instrumental in enabling early digital native brands to expand their footprint offline. As a visionary in the field, Joy is credited with building consumer enablement technology and pioneering the "retail-as-a-service" model. This model has been widely adopted by thousands of direct-to-consumer (DTC) brands, REITs, mall operators, developers, and landlords. Her notable contributions include Bespoke for Westfield, Brandbox for Macerich, 3DEN for Hudson Yards, and Built by B8ta for B8ta, showcasing her ability to innovate and transform the retail landscape. In addition to her entrepreneurial endeavors, Joy is an active committee advisor for Women in Proptech and a member of Mayor Eric Adam's NYC Small Business Advisory Commission. Her involvement in these roles reflects her commitment to fostering growth and innovation in property technology and supporting small businesses in New York City. In response to the challenges posed by the pandemic, which left cities vacant, small businesses struggling, and online brands competing for costly digital ad space, Joy led the creation of re/tell. Re/tell is a B2B marketplace and booking platform that addresses a 120 billion annual opportunity. It matches online/DTC brands with excess space in mixed-use storefronts, providing a solution to the evolving needs of the 17 trillion real estate industry. Under Joy's guidance, re/tell has achieved significant milestones, including an oversubscribed list of brand partners, a growing waitlist, and partnerships with e-commerce marketplaces like Verishop, and etc. Furthermore, the platform has garnered enterprise space partners such as Jamestown, Brookfield, and Westfield. It has also attracted Business Improvement District demand from three major cities and secured an official partnership with New York Mayor Eric Adams and NYC/EDC, driving economic growth and innovation. Joy Fan's career is marked by her forward-thinking approach and impactful contributions to the retail and real estate industries. Her work continues to drive change, paving the way for a more dynamic and integrated retail environment.
Joy Fan’s Current Industry Nyc Department Of Small Business Services
Joy
Fan’s Prior Industry
Saks Fifth Avenue
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Levi Strauss
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Woodmont Real Estate Services
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Storefront
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Westfield
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Inbtwn
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Flowcode
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Stand With Asian Americans
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Women In Proptech
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Retell
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Nyc Department Of Small Business Services
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Work Experience

Nyc Department Of Small Business Services
NYC Small Business Advisory Commission
Sat Oct 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Retell
Founder | CEO
Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Women In Proptech
Advisory Committee
Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Stand With Asian Americans
Founding Member
Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Flowcode
Brand Experience | Partnerships
Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Inbtwn
Founder | Strategy + Partnerships
Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Storefront
Global Chief Creative Officer | General Manager (US)
Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Westfield
Business Development | Experiential Marketing
Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Westfield
Experiential Marketing | Visual Merchandising Specialist
Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Storefront
Creative Director of Retail | Founding Member
Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Woodmont Real Estate Services
Marketing Director | Asset Management
Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Levi Strauss
Creative Visual Manager
Sat Jul 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Saks Fifth Avenue
Associate Designer
Sat May 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)