Kareth Middlemass
Kareth is a Marketing leader, passionate about developing curious, consumer centric teams that collaborate to design insightful, creatively... | Toronto, Toronto, Canada
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Kareth Middlemass’s Emails ka****@lo****.ca
Kareth Middlemass’s Phone Numbers No phone number available.
Social Media
Kareth Middlemass’s Location Toronto, Toronto, Canada
Kareth Middlemass’s Expertise Kareth is a Marketing leader, passionate about developing curious, consumer centric teams that collaborate to design insightful, creatively bold innovation & marketing campaigns that build brands with competitive advantage & deliver aggressive growth. She brings 20+ years of Tier 1 CPG Marketing, Innovation & Sales experience driving sustainable business growth in Canada & the US across Retail & Foodservice channels on iconic Unilever, Pfizer, Nestle, Loblaw & Weston Foods brands. Kareth is regarded as a visionary portfolio, brand & business strategist with a proven track record developing winning go-to-market strategies in highly competitive, regulated and new categories. She is proficient in leading & training teams on marketing fundamentals, brand positioning, strategic planning, insights & innovation. She brings an entrepreneurial, agile mindset, innovation skillset, deep research experience & a bias for executional excellence. Kareth has won Effie advertising awards for driving sustained brand growth, PAC awards for innovative new packaging & Grand Prix/Canadian Living awards for best new products. Kareth is skilled in creative problem solving, design thinking & trend foresight. Her passion for creativity, transformational thinking & developing organizational talent have inspired her to design & lead experiential workshops on: curiosity, consumer immersion, insights for innovation, future trends, competitive war gaming, new product ideation & brand planning. Her goal is to create engaging experiences & unleash teams' inner creativity to inspire, motivate & enable them to develop breakthrough ideas that drive business success. When she does, they also have a lot of fun in the process! Competencies: - Leading Marketing Teams - Coaching & Development - Brand/Business/Category Strategy - Brand Vision & Positioning - Strategic Planning - Advertising & Media - Research, Insights & Analytics - Integrated Communication Campaigns - Digital & Social Marketing - Innovation / Renovation - P&L Management
Kareth Middlemass’s Current Industry Napoleon
Kareth
Middlemass’s Prior Industry
Unilever
|
Pfizer Consumer Healthcare
|
Nestle
|
Loblaw Companies
|
Innovation Suite
|
Weston Foods
|
Napoleon
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Work Experience
Napoleon
Director Of Brand Marketing
Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Weston Foods
Category Director
Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Innovation Suite
Principal Consultant
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Loblaw Companies
Innovation Director
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Nestle
Innovation Director
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Nestle
Marketing Director
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Nestle
Category Sales Development Director, Performance/Healthcare Nutrition
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Nestle
North American Marketing Director, Coffee & Branded Beverages
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Nestle
Marketing Leader, Branded Beverages
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Pfizer Consumer Healthcare
Senior Brand Manager
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Unilever
Brand Manager
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Unilever
Account Development Manager, Costco
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Unilever
Sales Representative
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
Unilever
Assistant Brand Manager
Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)Skills
Languages
Kareth Middlemass Email Addresses
FAQ About Kareth Middlemass
-
Kareth Middlemass is located at
Toronto, Toronto, Canada -
Kareth Middlemass is a
Kareth is a Marketing leader, passionate about developing curious, consumer centric teams that collaborate to design insightful, creatively bold innovation & marketing campaigns that build brands with competitive advantage & deliver aggressive growth. She brings 20+ years of Tier 1 CPG Marketing, Innovation & Sales experience driving sustainable business growth in Canada & the US across Retail & Foodservice channels on iconic Unilever, Pfizer, Nestle, Loblaw & Weston Foods brands. Kareth is regarded as a visionary portfolio, brand & business strategist with a proven track record developing winning go-to-market strategies in highly competitive, regulated and new categories. She is proficient in leading & training teams on marketing fundamentals, brand positioning, strategic planning, insights & innovation. She brings an entrepreneurial, agile mindset, innovation skillset, deep research experience & a bias for executional excellence. Kareth has won Effie advertising awards for driving sustained brand growth, PAC awards for innovative new packaging & Grand Prix/Canadian Living awards for best new products. Kareth is skilled in creative problem solving, design thinking & trend foresight. Her passion for creativity, transformational thinking & developing organizational talent have inspired her to design & lead experiential workshops on: curiosity, consumer immersion, insights for innovation, future trends, competitive war gaming, new product ideation & brand planning. Her goal is to create engaging experiences & unleash teams' inner creativity to inspire, motivate & enable them to develop breakthrough ideas that drive business success. When she does, they also have a lot of fun in the process! Competencies: - Leading Marketing Teams - Coaching & Development - Brand/Business/Category Strategy - Brand Vision & Positioning - Strategic Planning - Advertising & Media - Research, Insights & Analytics - Integrated Communication Campaigns - Digital & Social Marketing - Innovation / Renovation - P&L Management Napoleon -
Kareth Middlemass currently works in the
Napoleon -
Kareth Middlemass specializes in
Kareth is a Marketing leader, passionate about developing curious, consumer centric teams that collaborate to design insightful, creatively bold innovation & marketing campaigns that build brands with competitive advantage & deliver aggressive growth. She brings 20+ years of Tier 1 CPG Marketing, Innovation & Sales experience driving sustainable business growth in Canada & the US across Retail & Foodservice channels on iconic Unilever, Pfizer, Nestle, Loblaw & Weston Foods brands. Kareth is regarded as a visionary portfolio, brand & business strategist with a proven track record developing winning go-to-market strategies in highly competitive, regulated and new categories. She is proficient in leading & training teams on marketing fundamentals, brand positioning, strategic planning, insights & innovation. She brings an entrepreneurial, agile mindset, innovation skillset, deep research experience & a bias for executional excellence. Kareth has won Effie advertising awards for driving sustained brand growth, PAC awards for innovative new packaging & Grand Prix/Canadian Living awards for best new products. Kareth is skilled in creative problem solving, design thinking & trend foresight. Her passion for creativity, transformational thinking & developing organizational talent have inspired her to design & lead experiential workshops on: curiosity, consumer immersion, insights for innovation, future trends, competitive war gaming, new product ideation & brand planning. Her goal is to create engaging experiences & unleash teams' inner creativity to inspire, motivate & enable them to develop breakthrough ideas that drive business success. When she does, they also have a lot of fun in the process! Competencies: - Leading Marketing Teams - Coaching & Development - Brand/Business/Category Strategy - Brand Vision & Positioning - Strategic Planning - Advertising & Media - Research, Insights & Analytics - Integrated Communication Campaigns - Digital & Social Marketing - Innovation / Renovation - P&L Management -
Kareth Middlemass speaks the following languages:
No languages available. -
Kareth Middlemass has prior experience in the following industries:
Napoleon , Weston Foods , Innovation Suite , Loblaw Companies , Nestle , Nestle , Nestle , Nestle , Nestle , Pfizer Consumer Healthcare , Unilever , Unilever , Unilever , Unilever -
Kareth Middlemass has the following professional experience:
Napoleon , Weston Foods , Innovation Suite , Loblaw Companies , Nestle , Nestle , Nestle , Nestle , Nestle , Pfizer Consumer Healthcare , Unilever , Unilever , Unilever , Unilever . -
You can view Kareth Middlemass’s
LinkedIn profile at LinkedIn URL. -
Kareth Middlemass’s work email addresses are
[email protected] . -
Kareth Middlemass works at
Napoleon
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