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Kathy Rushforth

My mission is to connect audiences with solutions and services that can positively impact their lives, their organization,... | New York City Metropolitan Area, New York City Metropolitan Area, United States

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Kathy Rushforth’s Emails kr****@wo****.com

Kathy Rushforth’s Phone Numbers No phone number available.

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Kathy Rushforth’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States

Kathy Rushforth’s Expertise My mission is to connect audiences with solutions and services that can positively impact their lives, their organization, the companies they serve, and the communities in which they do business. With over 10 years of experience in marketing and content development, I have helped mid-size to large enterprise companies craft and deliver compelling go-to-market (GTM) strategies, tactics, and messaging to global customers, partners, and sales colleagues. Across these roles, I have collaborated cross-functionally with internal and external stakeholders to create and curate engaging content, optimize digital marketing channels, and measure campaign performance and outcomes. I leverage my skills and expertise in brand communications, product marketing, sales enablement, and campaign management to create and execute effective marketing strategies that align with corporate vision and goals. I am passionate about learning new technologies and trends and applying them to enhance the customer experience and increase adoption. I'm detail-oriented and process-driven. Despite liking organizational processes, standards, and guidelines to adhere to, I thrive in cross-collaborative environments with high levels of ambiguity, in transformation (e.g., brand, organization, etc.) and a 'still figuring it out' stage. Experience in: ✦ GTM Strategy Formulation ✦ Brand Development & Awareness ✦ Multi-Channel, B2B Marketing ✦ Sales/Customer Enablement ✦ Content Development ✦ KPIs & Data Analytics ✦ Agency/Vendor Management ✦ Market Research/Voice of the Customer ✦ Project Lifecycle Management ✦ Relationship/Partnership Building ✦ Product Messaging & Positioning ✦ Cross-Functional Collaboration (XFN)

Kathy Rushforth’s Current Industry Verizon Business

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Work Experience

Verizon Business

Integrated Marketing Manager

Thu Feb 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

American Express Global Business Travel

Brand Governance Manager - Brand Transformation

Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Cyberrisk Alliance

Product Marketing Manager

Wed Jun 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

American Express Global Business Travel

Marketing Manager, Global Supplier Partnerships Media

Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

American Express Global Business Travel

Manager, Global Marketing - Content Strategy and Development

Mon Jul 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Aon

National Digital Marketing Manager

Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Google

Global Brand Communications Manager

Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)

Landmark

Marketing Operations Manager

Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

Italian Wine Merchants

eCommerce Marketing Manager

Tue May 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

Hachette Book

Marketing Manager

Mon Dec 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)

Skills

Languages

Kathy Rushforth Email Addresses

kr****@wo****.com Work Email

kr****@wo****.com Personal Email

FAQ About Kathy Rushforth

Kathy Rushforth is located at
New York City Metropolitan Area, New York City Metropolitan Area, United States

Kathy Rushforth is a
My mission is to connect audiences with solutions and services that can positively impact their lives, their organization, the companies they serve, and the communities in which they do business. With over 10 years of experience in marketing and content development, I have helped mid-size to large enterprise companies craft and deliver compelling go-to-market (GTM) strategies, tactics, and messaging to global customers, partners, and sales colleagues. Across these roles, I have collaborated cross-functionally with internal and external stakeholders to create and curate engaging content, optimize digital marketing channels, and measure campaign performance and outcomes. I leverage my skills and expertise in brand communications, product marketing, sales enablement, and campaign management to create and execute effective marketing strategies that align with corporate vision and goals. I am passionate about learning new technologies and trends and applying them to enhance the customer experience and increase adoption. I'm detail-oriented and process-driven. Despite liking organizational processes, standards, and guidelines to adhere to, I thrive in cross-collaborative environments with high levels of ambiguity, in transformation (e.g., brand, organization, etc.) and a 'still figuring it out' stage. Experience in: ✦ GTM Strategy Formulation ✦ Brand Development & Awareness ✦ Multi-Channel, B2B Marketing ✦ Sales/Customer Enablement ✦ Content Development ✦ KPIs & Data Analytics ✦ Agency/Vendor Management ✦ Market Research/Voice of the Customer ✦ Project Lifecycle Management ✦ Relationship/Partnership Building ✦ Product Messaging & Positioning ✦ Cross-Functional Collaboration (XFN) Verizon Business

Kathy Rushforth currently works in the
Verizon Business

Kathy Rushforth specializes in
My mission is to connect audiences with solutions and services that can positively impact their lives, their organization, the companies they serve, and the communities in which they do business. With over 10 years of experience in marketing and content development, I have helped mid-size to large enterprise companies craft and deliver compelling go-to-market (GTM) strategies, tactics, and messaging to global customers, partners, and sales colleagues. Across these roles, I have collaborated cross-functionally with internal and external stakeholders to create and curate engaging content, optimize digital marketing channels, and measure campaign performance and outcomes. I leverage my skills and expertise in brand communications, product marketing, sales enablement, and campaign management to create and execute effective marketing strategies that align with corporate vision and goals. I am passionate about learning new technologies and trends and applying them to enhance the customer experience and increase adoption. I'm detail-oriented and process-driven. Despite liking organizational processes, standards, and guidelines to adhere to, I thrive in cross-collaborative environments with high levels of ambiguity, in transformation (e.g., brand, organization, etc.) and a 'still figuring it out' stage. Experience in: ✦ GTM Strategy Formulation ✦ Brand Development & Awareness ✦ Multi-Channel, B2B Marketing ✦ Sales/Customer Enablement ✦ Content Development ✦ KPIs & Data Analytics ✦ Agency/Vendor Management ✦ Market Research/Voice of the Customer ✦ Project Lifecycle Management ✦ Relationship/Partnership Building ✦ Product Messaging & Positioning ✦ Cross-Functional Collaboration (XFN)

Kathy Rushforth speaks the following languages:
No languages available.

Kathy Rushforth has prior experience in the following industries:
American Express Global Business Travel , Cyberrisk Alliance , American Express Global Business Travel , American Express Global Business Travel , Aon , Google , Landmark , Italian Wine Merchants , Hachette Book

Kathy Rushforth has the following professional experience:
Verizon Business , American Express Global Business Travel , Cyberrisk Alliance , American Express Global Business Travel , American Express Global Business Travel , Aon , Google , Landmark , Italian Wine Merchants , Hachette Book .