
Keith Ellstrom
High energy National Account Sales Professional with demonstrated success in directing and managing sales to consumer electronics retailers,... | Minneapolis, Minnesota, United States
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Keith Ellstrom’s Emails ke****@st****.com
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Keith Ellstrom’s Location Minneapolis, Minnesota, United States
Keith Ellstrom’s Expertise High energy National Account Sales Professional with demonstrated success in directing and managing sales to consumer electronics retailers, including Best Buy and Target. Results-driven and business-focused manager with retail buying expertise which provides a unique insight based on first-hand knowledge of how retailers drive revenue growth. Extensive consultative sales experience, across a broad range of product categories, with the ability to communicate to all levels of management internally and externally. Well-organized, effective presenter, with a passion for promoting technology and consumer products. Consistently delivers significant revenue growth, enhances product placement, and builds strong customer relationships. Areas of expertise include: •Retail Channel Sales Strategy •Retail Promotion Planning and Budgeting •Competitive Assortment Analysis •Negotiation and Conflict Resolution •Category Management •Cross Functional Team Leadership •Sales Planning and Analysis •Item Forecast Management •Establishing Strategic Partnerships/Relationship Building •Microsoft Office KEY ACCOMPLISHMENTS • Gained the first national retail store placement of the Iomega Home Media Network Hard Drive (Network Attached Storage Device) in the Best Buy assortment, a key strategic revenue growth category for data storage. IOMEGA • Named “Video Game Vendor of the Year” by the Target video games merchandising team for superior business collaboration, planning, forecasting, and execution. UBISOFT ENTERTAINMENT • Increased sales to over 27M annually and established Imation as the #2 revenue producing optical media supplier at Best Buy through the creation of a quarterly promotional sell through event strategy. IMATION • Recognized for highest percentage over sales quota with the Ericsson Circle of Excellence Award. ERICSSON
Keith Ellstrom’s Current Industry Strax
Keith
Ellstrom’s Prior Industry
Target
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Ericsson
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Imation
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Ubisoft
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Iomega
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Strax
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Work Experience

Strax
National Account Manager, Retail and Distribution
Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Iomega
National Account Manager-Best Buy and Staples
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Ubisoft
National Account Manager-Target and Best Buy
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Imation
National Account Manager-Best Buy and Target
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Ericsson
National Account Manager-Best Buy and RadioShack
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Target
Buyer-Computers and Telecommunications
Thu Jan 01 1987 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1992 00:00:00 GMT+0000 (Coordinated Universal Time)