
Ken Roden
With over a decade of leadership in B2B marketing, I specialize in transforming complex challenges into strategic opportunities,... | Boston, Massachusetts, United States
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Ken Roden’s Location Boston, Massachusetts, United States
Ken Roden’s Expertise With over a decade of leadership in B2B marketing, I specialize in transforming complex challenges into strategic opportunities, driving growth, and fostering meaningful customer connections through innovative marketing solutions. I excel in: -Strategic Vision: Leading global marketing initiatives that consistently surpass performance benchmarks, including a 20% increase in marketing-sourced SQLs at Wiley. -Storytelling and Brand Building: Crafting compelling narratives that resonate with target audiences, resulting in record-breaking engagement and customer loyalty. -Innovation in AI and Marketing: Leveraging cutting-edge AI technologies to optimize go-to-market strategies and enhance product positioning. As the Director of Solution Marketing at Infor, I am at the forefront of integrating AI-driven solutions to revolutionize how businesses manage human capital and workforce. My role involves developing and executing comprehensive marketing strategies that align with industry-specific needs, leading to substantial operational efficiency and market positioning improvements. I am passionate about driving innovation and creating customer value by translating complex technological advancements into actionable business insights. In addition to my role at Infor, I am the co-host of the podcast ‘FutureCraft Marketing’, where we explore the latest trends in AI and marketing, helping professionals upskill and stay ahead of the curve. Our podcast is a platform for thought leadership, offering actionable insights and expert interviews to empower marketers to leverage technology effectively in their strategies. I am a firm advocate for inclusive leadership and continuous learning, holding multiple certifications that underscore my dedication to fostering diverse and equitable workplaces. I am passionate about empowering teams and individuals to achieve their highest potential and believe in the power of storytelling and technology to drive positive change.
Ken Roden’s Current Industry Infor
Ken
Roden’s Prior Industry
Navteq
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Successfactors
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Blackboard
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Cornerstone Ondemand
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Payscale
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D2l
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Highspot
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Clovers Ai
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Connected Marketing
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Wiley
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Exit Five
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Infor
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Futurecraft Marketing
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Work Experience

Infor
Director of Solution Marketing-Healthcare, Public Sector, Finance & Banking
Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Futurecraft Marketing
Co-Founder & Co-Host
Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Exit Five
Member
Thu Jun 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Wiley
Senior Director, Global Marketing (Product, Customer, ABM, Demand, Content)
Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Wiley
Senior Director of Product and Brand Marketing
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Connected Marketing
Marketing and Business Strategy Consultant
Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Clovers Ai
Director of Product Marketing (Enterprise Marketing, Sales Enablement & Go to Market Strategy)
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Highspot
Director of Customer Marketing & Advocacy
Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
D2l
Senior Director, Customer & Product Marketing (Category Creation, Competitive, Pricing & Packaging)
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Payscale
Senior Director of Customer and Product Marketing-Leadership, Pricing & Packaging, Platform
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Payscale
Director of Product Marketing- M&A, Customer Advocacy, Product Launches
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Payscale
Senior Product Marketing Manager- Go To Market, Expansion, and Renewals
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Payscale
Product Marketing Manager- Go To Market & Sales Enablement
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Cornerstone Ondemand
Product Marketing Manager
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Blackboard
Marketing Associate, Blackboard Mobile
Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Blackboard
Mobile Marketing Program Coordinator
Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Successfactors
Marketing Intern
Thu Oct 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Navteq
Business Development Intern
Sun Apr 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)