
Krista Lane
A seasoned, senior marketing strategist with strengths in market analysis, opportunity identification, needs-based program/product development and brand strategy... | Lexington, Massachusetts, United States
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Krista Lane’s Emails kr****@ci****.com
Krista Lane’s Phone Numbers 1203425****
Social Media
Krista Lane’s Location Lexington, Massachusetts, United States
Krista Lane’s Expertise A seasoned, senior marketing strategist with strengths in market analysis, opportunity identification, needs-based program/product development and brand strategy development and execution. Comprehensive financial services industry experience in both large and small organizations, including focus on consumer, high-net-worth and business markets. Skilled, collaborative leader with proven effectiveness in environments undergoing change. Specialties: - Brand positioning strategy and execution; business launches; segmentation analysis and product strategy development; quantitative marketing
Krista Lane’s Current Industry Retired
Krista
Lane’s Prior Industry
Macys New York
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Citicorp
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Comerica Bank
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Bank Of Boston
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Maryland National Bank
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Bankboston
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Fleet Bank
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Eastern Bank
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Bank Of America
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Citizens Bank
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Retired
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Work Experience

Retired
Retired Marketing Professional (as of June 30, 2019)
Mon Jul 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Citizens Bank
Senior Vice President - Corporate Marketing
Wed Oct 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Bank Of America
Senior Vice President - Product Manager
Sat Jul 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Oct 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Eastern Bank
SVP - Director of Marketing
Thu Feb 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Nov 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Fleet Bank
Marketing Director
Fri Oct 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Bankboston
Director of Investments Marketing & Product Management
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Bankboston
Director, Relationship Strategy Development
Sat Jan 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)
Bank Of Boston
Various Marketing & Product Management roles
Mon Jul 01 1985 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time)
Bank Of Boston
Various
Tue Jan 01 1985 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Maryland National Bank
Product Manager
Tue Jan 01 1985 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 1985 00:00:00 GMT+0000 (Coordinated Universal Time)
Comerica Bank
Product/Planning/Marketing Manager
Fri May 01 1981 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 1985 00:00:00 GMT+0000 (Coordinated Universal Time)
Citicorp
Assistant Product Manager
Fri Jun 01 1979 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 1981 00:00:00 GMT+0000 (Coordinated Universal Time)
Macys New York
Assistant Buyer
Thu Jul 01 1976 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 1977 00:00:00 GMT+0000 (Coordinated Universal Time)