
Kristy Follett
I develop and execute marketing strategies that enhance product adoption, engagement and good will as well as help... | 1345 Fountain View LaneApartment 96, Oxford, United States
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Kristy Follett’s Location 1345 Fountain View LaneApartment 96, Oxford, United States
Kristy Follett’s Expertise I develop and execute marketing strategies that enhance product adoption, engagement and good will as well as help organizations grow. I’ve worked for a diverse array of companies including private equity sponsored companies. Each brand presented its own unique set of challenges from carving out a bigger piece of the market to standing out from larger competitors to supporting aggressive growth plans. With each challenge I relied on my ability to bring all the pieces together into a comprehensive, effective strategy integrating digital, print, media, web and email. I am proud to say that I’ve been instrumental in achieving the objectives with each of my employers. ►►[email protected]◄◄ EMPOWERED, ENGAGED TEAMS I am also proud of the work I’ve done building united, high-performing, global marketing teams. I want all of us to succeed so I willingly work alongside my teams guiding them through solution discovery. My end goal is always empowerment, however. I want my teams to feel confident making decisions and thinking independently. Empowered people are thoughtful and invested. Additionally, I strive to create greater synergy between marketing and other company functions. Marketing cannot succeed in a vacuum. It is definitely a team effort. My career is marked by successful cross-functional collaborations that have been instrumental in spurring company growth. CHALLENGES ABOUND Marketing never disappoints. No client or product is the same. This diversity fuels my creativity. Finding a new way to craft innovative solutions that bring true value is very rewarding. It always boils down to what’s the best way to position this product, this service, this strategy that will fuel market growth for the company. This is when my big picture marketing expertise is most valuable. I know which tactics to employ to achieve the end goal. EMBRACING CHANGE As a knowledge and solution seeker, I welcome learning new applications and programs. We can always count on change so we might as well embrace it. New markets, new trends and new challenges drive me. Exploiting change by embracing it makes me unstoppable when it comes to creating winning marketing and communications strategies. Let’s talk marketing and communications strategy, building united teams and new approaches to expanding market growth, product adoption and revenue with holistic marketing plans.
Kristy Follett’s Current Industry Tack Up Equestrian
Kristy
Follett’s Prior Industry
Sandvik
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Tmi Climate Solutions
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Bluebird Turf Products Tec International
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Oasis Advanced Engineering
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Vernay
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Tack Up Equestrian
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Work Experience

Tack Up Equestrian
Owner
Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Vernay
Global Marketing & Communications Manager
Wed Jun 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Oasis Advanced Engineering
Marketing and Communications Manager
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Bluebird Turf Products Tec International
Marketing and Trade Show Manager
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Tmi Climate Solutions
Marketing and Communications Manager
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Sandvik
Content Marketing Manager, Market Area Americas
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Sandvik
Global Communications Manager, Internal and External
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Sandvik
Global Marketing and Communications Specialist
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)