
Lara Thom
With over 10 years of experience in the food and beverage industry, I am a passionate and strategic... | Sydney, Sydney, Australia
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Lara Thom’s Emails la****@co****.com
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Lara Thom’s Location Sydney, Sydney, Australia
Lara Thom’s Expertise With over 10 years of experience in the food and beverage industry, I am a passionate and strategic leader who oversees the global and local marketing operations for Guzman y Gomez, a fast-growing and award-winning Mexican restaurant chain. I am responsible for developing and executing the brand vision, positioning, and strategy, as well as managing the marketing communications, new media, and creative direction across multiple channels and markets. I have successfully launched and scaled several initiatives that have increased brand awareness, customer loyalty, and revenue, such as the GYG app, the loyalty program, the delivery service, and the social media campaigns. I am also committed to fostering a culture of innovation, collaboration, and excellence within my team and across the organization, as well as supporting the mission of Guzman y Gomez to serve fresh, authentic, and ethical food to the world. I am excited to bring my diverse perspectives and experiences, as well as my marketing skills and expertise, to the team.
Lara Thom’s Current Industry Guzman Y Gomez Mexican Kitchen
Lara
Thom’s Prior Industry
News
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Legion Interactive
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Lil Fraser Collection
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Little Big Stuff
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Be Interactive
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Be Retail
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Conceive
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Salmat Digital
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Vittoria Food And Beverage
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Guzman Y Gomez Mexican Taqueria
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Guzman Y Gomez Mexican Kitchen
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Work Experience

Guzman Y Gomez Mexican Kitchen
Global Chief Marketing Officer
Sat Jun 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Guzman Y Gomez Mexican Taqueria
Chief Marketing Officer
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Vittoria Food And Beverage
General Manager - Digital/Marketing
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Salmat Digital
Digital Marketing Consultant
Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Conceive
CEO
Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Be Retail
Managing Director
Fri Aug 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Be Interactive
Managing Director
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Little Big Stuff
Director & Co-Owner
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Lil Fraser Collection
Director & Partner
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Legion Interactive
Group Media Manager
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
News
Journo, Corporate Development & Interactive
Sat Jan 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)