Larissa Rubio
• Development and implementing Digital Marketing, including SEO and SEA strategies focused on acquisition and retention (AARRR), Growth and... | São Paulo, São Paulo, Brazil
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Larissa Rubio’s Emails la****@im****.com
Larissa Rubio’s Phone Numbers No phone number available.
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Larissa Rubio’s Location São Paulo, São Paulo, Brazil
Larissa Rubio’s Expertise • Development and implementing Digital Marketing, including SEO and SEA strategies focused on acquisition and retention (AARRR), Growth and Performance: product portfolio management, 360°B2B/B2C analysis focused on generating value, reducing CPL and other costs. Actions to optimise ROI, ROAS, conversion rate and to keep search engine auctions stable; Monitoring business KPIs performance vs. competitors. • Responsible for analysing data, database integrity and quality; supporting process automation, as well as evaluating technologies and opportunities for innovation. • Experience in Omnichannel Communication and Strategy, Online and Offline Marketing. • Project leadership in the Marketing and Commercial areas, responsible for defining, developing and managing documentation for project phases, monitoring progress, updating schedules and status reports. • Multidisciplinary projects encompassing IT, Sales, customer experience (CX), Application and BI areas, also responsible for managing the Inbound Marketing team (7 people), focused on triage, qualifying Leads and pre-Sales. • Proficiency in organizing, developing and managing documentation for project phases and making schedules. Monitoring progress, defining and following up team and project metrics and indicators. • Project management using Agile methodologies/frameworks (Scrum) as well as traditional methods; • Implementation of global and local project initiatives in systems, involving: Sales channels and Account Classification, adaptation to Marketing & Sales strategies/good practices established by Headquarters and other demands related to the business plan.
Larissa Rubio’s Current Industry Mettler Toledo International
Larissa
Rubio’s Prior Industry
Abinee
|
Vtc
|
Google
|
Icomm
|
Mettler Toledo International
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Work Experience
Mettler Toledo International
Performance Account Management | Digital Projects | CRM
Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Icomm
Performance | Digital Account
Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Digital Account Manager Strategist
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Vtc
Relationship Analyst
Wed Aug 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Abinee
Tax and Accountancy
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)Skills
Languages
Larissa Rubio Email Addresses
FAQ About Larissa Rubio
-
Larissa Rubio is located at
São Paulo, São Paulo, Brazil -
Larissa Rubio is a
• Development and implementing Digital Marketing, including SEO and SEA strategies focused on acquisition and retention (AARRR), Growth and Performance: product portfolio management, 360°B2B/B2C analysis focused on generating value, reducing CPL and other costs. Actions to optimise ROI, ROAS, conversion rate and to keep search engine auctions stable; Monitoring business KPIs performance vs. competitors. • Responsible for analysing data, database integrity and quality; supporting process automation, as well as evaluating technologies and opportunities for innovation. • Experience in Omnichannel Communication and Strategy, Online and Offline Marketing. • Project leadership in the Marketing and Commercial areas, responsible for defining, developing and managing documentation for project phases, monitoring progress, updating schedules and status reports. • Multidisciplinary projects encompassing IT, Sales, customer experience (CX), Application and BI areas, also responsible for managing the Inbound Marketing team (7 people), focused on triage, qualifying Leads and pre-Sales. • Proficiency in organizing, developing and managing documentation for project phases and making schedules. Monitoring progress, defining and following up team and project metrics and indicators. • Project management using Agile methodologies/frameworks (Scrum) as well as traditional methods; • Implementation of global and local project initiatives in systems, involving: Sales channels and Account Classification, adaptation to Marketing & Sales strategies/good practices established by Headquarters and other demands related to the business plan. Mettler Toledo International -
Larissa Rubio currently works in the
Mettler Toledo International -
Larissa Rubio specializes in
• Development and implementing Digital Marketing, including SEO and SEA strategies focused on acquisition and retention (AARRR), Growth and Performance: product portfolio management, 360°B2B/B2C analysis focused on generating value, reducing CPL and other costs. Actions to optimise ROI, ROAS, conversion rate and to keep search engine auctions stable; Monitoring business KPIs performance vs. competitors. • Responsible for analysing data, database integrity and quality; supporting process automation, as well as evaluating technologies and opportunities for innovation. • Experience in Omnichannel Communication and Strategy, Online and Offline Marketing. • Project leadership in the Marketing and Commercial areas, responsible for defining, developing and managing documentation for project phases, monitoring progress, updating schedules and status reports. • Multidisciplinary projects encompassing IT, Sales, customer experience (CX), Application and BI areas, also responsible for managing the Inbound Marketing team (7 people), focused on triage, qualifying Leads and pre-Sales. • Proficiency in organizing, developing and managing documentation for project phases and making schedules. Monitoring progress, defining and following up team and project metrics and indicators. • Project management using Agile methodologies/frameworks (Scrum) as well as traditional methods; • Implementation of global and local project initiatives in systems, involving: Sales channels and Account Classification, adaptation to Marketing & Sales strategies/good practices established by Headquarters and other demands related to the business plan. -
Larissa Rubio speaks the following languages:
No languages available. -
Larissa Rubio has prior experience in the following industries:
Icomm , Google , Vtc , Abinee -
Larissa Rubio has the following professional experience:
Mettler Toledo International , Icomm , Google , Vtc , Abinee . -
You can view Larissa Rubio’s
LinkedIn profile at LinkedIn URL. -
Larissa Rubio’s work email addresses are
[email protected] . -
Larissa Rubio works at
Mettler Toledo International
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