
Laura Matthews
With over 20 years of experience in business analyst roles, I have developed a strong expertise in customer... | North Little Rock, Arkansas, United States
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Laura Matthews’s Emails lm****@me****.com
Laura Matthews’s Phone Numbers No phone number available.
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Laura Matthews’s Location North Little Rock, Arkansas, United States
Laura Matthews’s Expertise With over 20 years of experience in business analyst roles, I have developed a strong expertise in customer relationship management (CRM) and database marketing, especially in the healthcare industry. I am passionate about delivering high-quality and data-driven solutions that meet the needs of my clients and stakeholders. I am also committed to fostering a collaborative and inclusive culture within my team and organization, where I can leverage my diverse background and perspectives to create value and innovation. As a Senior Manager of Business Systems Analysts (BSAs) at Merkle, I lead and mentor a team of 10+ talented professionals who work on various projects across the healthcare sector. I have successfully managed large scale brand launches, new brand initiatives, and market expansions, while ensuring data integrity and compliance. I have also pioneered agile environments for health care provider marketing, spanning all client brands and health indications, enabling precise targeting and segmentation. Some of the skills that I use and enhance on a daily basis include CRM, analytical skills, and databases.
Laura Matthews’s Current Industry Merkle
Laura
Matthews’s Prior Industry
Acxiom
|
Merkle
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Work Experience

Merkle
Senior Manager, Business System Analyst
Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Acxiom
Senior Business Analyst
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)