
Lawrence Shubert
I have 30+ years of innovation experience as a designer, leader, entrepreneur, educator and executive. As a former... | San Francisco Bay Area, San Francisco Bay Area, United States
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Lawrence Shubertโs Emails ls****@zi****.com
Lawrence Shubertโs Phone Numbers 1650283****
Social Media
Lawrence Shubertโs Location San Francisco Bay Area, San Francisco Bay Area, United States
Lawrence Shubertโs Expertise I have 30+ years of innovation experience as a designer, leader, entrepreneur, educator and executive. As a former principal at ๐๐๐๐ข, I helped pioneer the process of ๐๐๐บ๐ฎ๐ป-๐๐ฒ๐ป๐๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ฒ๐๐ถ๐ด๐ป. Using this process, successful innovation starts with people and requires finding the delicate balance between user desirability, technical feasibility and business viability. ๐ง๐ต๐ฒ ๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ To this day, I am haunted by a project I led at IDEO in the mid 90โs. We worked with ๐๐ผ๐ฑ๐ฎ๐ธ to explore how the world leading brand could position themselves in the emerging world of digital imaging. After an extensive exploration, we presented our strategic vision to Kodakโs CEO, George Fisher. Unfortunately, he politely passed on our perspective. Every concept we imagined in our vision exists in the world today. In 2001, worldwide sales of film peaked, and then quickly declined as digital imaging took over. Kodak declared bankruptcy in 2012. Throughout my career, I have seen this pattern repeat itself time and time again. Most operationally based companies today are not structured in a way to innovate in an effective and sustainable manner. ๐ง๐ต๐ฒ ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป In response to this frustrating pattern, I have created the ๐๐ ๐ฃ๐๐๐ง ๐ฏ๐ ๐ฏ framework to help companies and individuals realize their potential for innovation and impact. This holistic framework leverages the principles of Human-Centered Design at its core and is built upon People, Place and Process. All three elements of this foundation must be integrated to optimize the potential for success. ๐๐ฟ๐ฒ ๐๐ผ๐ ๐ฟ๐ฒ๐ฎ๐น๐น๐ ๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ฒ? Not all businesses are in the position to benefit from this innovation framework. The clients who have the best results with the ๐๐ ๐ฃ๐๐๐ง ๐ฏ๐ ๐ฏ framework fit the following criteria: โข They have slow growth or experience operational stagnation โข They are willing to collaborate with us and roll-up their sleeves to take on difficult challenges โข They are truly open-minded and committed to making an impact inside and outside their organization With companies that meet this criteria, we start with an Innovation Assessment to assess your unique organizational strengths and challenges. Based on the results of this audit and your companyโs strategic objectives, we work together to craft an innovation strategy and implementation plan. Contact me to schedule a discovery call and see if our Innovation Assessment could be the next right step for you and your organization.
Lawrence Shubertโs Current Industry Mobilix
Lawrence
Shubertโs Prior Industry
Ideo
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Zip Innovations
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Freal Foods
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Tendertouch
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Innovationship
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Livonyx
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Mobilix
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Work Experience

Mobilix
Co-Founder and COO
Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) โ Present
Livonyx
Co-Founder and Head of Design and UX Strategy
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) โ Tue Feb 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Innovationship
Co-Founder and Partner
Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) โ Present
Tendertouch
Founder and Managing Partner
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) โ Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Freal Foods
VP Product Development and Engineering
Sat Jul 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) โ Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Zip Innovations
Principal and Founder
Sat Feb 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) โ Present
Ideo
Principal
Fri Sep 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) โ Sat Feb 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Ideo
Designer and Innovator
Sun Sep 01 1985 00:00:00 GMT+0000 (Coordinated Universal Time) โ Tue Aug 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)