
Ling Koay
Hello, I'm Ling. I’m a senior product marketer turned a startup CMO. I’ve built and scaled the marketing... | Oneflow, Gävlegatan 12A, Sweden
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Ling Koay’s Location Oneflow, Gävlegatan 12A, Sweden
Ling Koay’s Expertise Hello, I'm Ling. I’m a senior product marketer turned a startup CMO. I’ve built and scaled the marketing functions and teams twice at Oneflow and Edgeware in preparation for IPO and international expansion. Being the CMO twice at startups, I’ve learnt that I truly thrive at startups, getting my hands dirty, building the marketing function brick by brick, especially when there’s a bit of chaos, while never losing sight on the business and financial goals. I find joy in working cross-functionally, aligning the product and sales/CS teams with the rest of the marketing team to clarify ambiguity, bring out the strengths of the business through impactful storytelling and positioning. My strength as a marketer is that I’m obsessed with the customer journey, using innovative strategies to capture, engage and retain users. My strength as a leader is that I’m obsessed with results. I’ve worked hands-on and led brand, go-to-market and growth marketing initiatives, hiring and developing talents. My obsession with the changing buying behavior helps me craft powerful marketing strategies and make bold decisions. As a leader and a team player, I’ve been described as brave, empathetic, and tenacious. I’m all in with love, clarity, and accountability. I’m also a guest lecturer teaching marketing to college students. —— Currently I lead the brand, company messaging and communication of Oneflow, a beloved SaaS contract automation platform that makes working with contracts feel like magic for tens of thousands users worldwide. My role at Oneflow includes: - Drive differentiated messaging across digital experiences for the brand - Craft narratives and product storytelling around a common company narrative and value proposition - Drive consistent messaging across our paid, earned, shared and owned channels - Elevate key campaigns and thought leadership content I’m very grateful I get to work with what I love. My dad has always said, find a job you love and you’d never have to work a day. Other than that, I hate getting too comfortable. I'm always pushing the boundaries. I love bubbles, podcasts, and creating content on the Internet. https://linktr.ee/lingkoay #marketing #saas #brand #b2b
Ling Koay’s Current Industry Oneflow
Ling
Koay’s Prior Industry
Kingfisher Creative
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Pwc
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Readsoft
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Lexmark
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Edgeware
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Oneflow
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Berghs School Of Communication
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Work Experience

Oneflow
Chief Brand Officer
Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Berghs School Of Communication
Guest Lecturer
Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Oneflow
Chief Marketing Officer
Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Edgeware
Director of Product Marketing / Interim CMO (IPO)
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Lexmark
Director, Global Content & Design (Financial Process Automation)
Wed Oct 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Readsoft
Director of Product Marketing
Wed Dec 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Readsoft
Market Analyst & Sales Enablement
Sat Sep 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Readsoft
Marketing Assistant
Wed Nov 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Pwc
Translation Assistant
Mon May 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Kingfisher Creative
Co-founder / English Copywriter
Thu Apr 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)