
Lucero Santiago
* Business specialist in the Korean wave and music industry, including K-pop and K-content. * PR and promotion adviser... | South Korea
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Lucero Santiago’s Emails lu****@te****.com
Lucero Santiago’s Phone Numbers No phone number available.
Social Media
Lucero Santiago’s Location South Korea
Lucero Santiago’s Expertise * Business specialist in the Korean wave and music industry, including K-pop and K-content. * PR and promotion adviser for MPMG Music, OCESA (Live Nation Mexico), PNATION, and other K-pop labels. * Current Director of Operations and Business at Byeol Media Inc. and founder of Kmagazine, a Latin American digital media connecting Mexico with Korea and other Asian countries. * First Mexican selected by the Ministry of SMEs and Startups of Korea in 2020 to invest in her company, Byeol Media Inc. * Consultant for Mexican companies looking to enter the Korean market: worked with Mexican companies such as OCESA, Grupo Expansión, Cinemex, etc. * Consultant for the Korean government: MOFA, the Ministry of Culture, Sports and Tourism; KOTRA, KOCIS, and the Korean Cultural Center in Mexico, Spain, and Argentina. Also, with private initiatives such as entertainment companies: Netflix Mexico and Korea, SM Entertainment, JYP Entertainment, CJ ENM, and more. * Written for media outlets such as El Universal, "Domingo" magazine, Esquire Latin America, Mundo Ejecutivo, El Financiero, MVS Radio, Entrepreneur, CEO, and Expansión magazine. * Currently, she is in charge of a program called "Hola K-culture!" with the Center for International Affairs at the Academy of Korean Studies in Seoul, where more than 100 Mexican students have been awarded scholarships to learn about the relationship between Korean and Mexican culture. My mission is to connect Korea with Latin America and work as a cultural bridge through our content. Let´s work together. Could you email me:[email protected] or [email protected]
Lucero Santiago’s Current Industry Teknobuilt
Lucero
Santiago’s Prior Industry
Grupo Expansion
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K Magazine
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El Financiero
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Mvs Radio
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Centro De Investigacion Y Docencia Economicas Ac
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Eisa Multimedios
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K Startup Grand Challenge
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Byeol Media
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Self Employed
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Work Experience

Teknobuilt
Business development & Marketing consultant for Asia and Latam
Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Self Employed
Consultor independiente #KPOP #KOREANWAVE
Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Byeol Media
FOUNDER
Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
K Magazine
Founder Hallyu Fest
Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
K Startup Grand Challenge
Head of Business Development in K-magazine
Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Eisa Multimedios
Digital media strategy and Editor in Chief PERIÓDICO VIAJE
Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Centro De Investigacion Y Docencia Economicas Ac
K-magazine- Seminario Iberoamericano de Periodismo Emprendedor
Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Mvs Radio
Redactor y locutor
Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
El Financiero
News Reporter
Thu Mar 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
K Magazine
CEO & FOUNDER / EDITOR IN CHIEF
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Grupo Expansion
Business and entrepreneur journalist
Fri Nov 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present