Luis Ortega lortega@whirlpool.com & | Marketing professional with MBA from Top tier business school,15+ years of marketing & product strategy, strategic planning & merchandising experience. Experience on developing & launching new products to the market, re-positioning/re-launch brands. Handle premium & massive brands. Lead development of long term product strategies & merchandising strategies for strategic categories. Multi-cultural experience handling virtual teams. Specialties: Long term Product Strategies, Brand Strategy and positioning, Go to Market integrated strategies, Brand Marketing communications, Marketing Plan, Consumer Research, Pricing and promotions, Brand Portolio design & implementation after merger,Trade & Channel specific marketing, Category Management & Merchandising Extensive Marketing Experience in multiple industries. Manager product development relationships in USA, Europe & China.

Luis Ortega

Marketing professional with MBA from Top tier business school,15+ years of marketing & product strategy, strategic planning &...

Whirlpool, Km. 16.13 Carretera Miguel Alemán, Mexico

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Luis Ortega’s Emails [email protected]

Luis Ortega’s Phone Numbers No phone number available.

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Luis Ortega’s Location Whirlpool, Km. 16.13 Carretera Miguel Alemán, Mexico

Luis Ortega’s Expertise Marketing professional with MBA from Top tier business school,15+ years of marketing & product strategy, strategic planning & merchandising experience. Experience on developing & launching new products to the market, re-positioning/re-launch brands. Handle premium & massive brands. Lead development of long term product strategies & merchandising strategies for strategic categories. Multi-cultural experience handling virtual teams. Specialties: Long term Product Strategies, Brand Strategy and positioning, Go to Market integrated strategies, Brand Marketing communications, Marketing Plan, Consumer Research, Pricing and promotions, Brand Portolio design & implementation after merger,Trade & Channel specific marketing, Category Management & Merchandising Extensive Marketing Experience in multiple industries. Manager product development relationships in USA, Europe & China.

Luis Ortega’s Current Industry Whirlpool Latin America

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Work Experience

Whirlpool Latin America

Director of Product Marketing, LAR North

Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Whirlpool Latin America

Head of Product Strategy LAR North

Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Whirlpool Mexico Y Latinoamerica Norte

Head of Product Strategy & Merchandising

Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Whirlpool

Head Of Marketing

Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)

Whirlpool

Merchandising Manager

Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

Whirlpool

Brand Manager

Thu Jun 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

Whirlpool

Product Development Manager

Wed Sep 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)

Maytag

Brand Manager

Sun Dec 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)

British American Tobacco

Brand Executive

Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)

Alen

Brand Assitant

Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)

Whirlpool Latin America

Head of Product Strategy LAR North

— Present

Skills

Languages

FAQ About Luis Ortega

Luis Ortega is located at
Whirlpool, Km. 16.13 Carretera Miguel Alemán, Mexico

Luis Ortega is a
Marketing professional with MBA from Top tier business school,15+ years of marketing & product strategy, strategic planning & merchandising experience. Experience on developing & launching new products to the market, re-positioning/re-launch brands. Handle premium & massive brands. Lead development of long term product strategies & merchandising strategies for strategic categories. Multi-cultural experience handling virtual teams. Specialties: Long term Product Strategies, Brand Strategy and positioning, Go to Market integrated strategies, Brand Marketing communications, Marketing Plan, Consumer Research, Pricing and promotions, Brand Portolio design & implementation after merger,Trade & Channel specific marketing, Category Management & Merchandising Extensive Marketing Experience in multiple industries. Manager product development relationships in USA, Europe & China. Whirlpool Latin America

Luis Ortega currently works in the
Whirlpool Latin America

Luis Ortega specializes in
Marketing professional with MBA from Top tier business school,15+ years of marketing & product strategy, strategic planning & merchandising experience. Experience on developing & launching new products to the market, re-positioning/re-launch brands. Handle premium & massive brands. Lead development of long term product strategies & merchandising strategies for strategic categories. Multi-cultural experience handling virtual teams. Specialties: Long term Product Strategies, Brand Strategy and positioning, Go to Market integrated strategies, Brand Marketing communications, Marketing Plan, Consumer Research, Pricing and promotions, Brand Portolio design & implementation after merger,Trade & Channel specific marketing, Category Management & Merchandising Extensive Marketing Experience in multiple industries. Manager product development relationships in USA, Europe & China.

Luis Ortega speaks the following languages:
No languages available.

Luis Ortega has prior experience in the following industries:
Whirlpool Latin America , Whirlpool Mexico Y Latinoamerica Norte , Whirlpool , Whirlpool , Whirlpool , Whirlpool , Maytag , British American Tobacco , Alen

Luis Ortega has the following professional experience:
Whirlpool Latin America , Whirlpool Latin America , Whirlpool Mexico Y Latinoamerica Norte , Whirlpool , Whirlpool , Whirlpool , Whirlpool , Maytag , British American Tobacco , Alen , Whirlpool Latin America .