Luisa Mauro

FAQ About Luisa Mauro

• What is Luisa Mauro's address?

  Luisa Mauro is located at
  London, London, United Kingdom

• What is Luisa Mauro's job title?

  Luisa Mauro is a
  Responsible for building a new team, business strategy and implementation process to drive brand partnership revenue. - Created the company's first ever ratecard and trackable sales process, which allowed greater sales insight to direct strategic business planning and identify new growth opportunities - Constructed sales and post sales materials used across the business to share learnings, successes and drive new business - Presented and evangelised the power of brand collaborations with creators to both agencies (PR, Media and Creative) and clients direct - Created best practice model on how to work construct the best infulencer partnerships for reach and engagement - Sold the largest multi platform, multi talent social infulencer campaign with Coca Cola and Mediacom for over £150k. - Drove Display and YouTube revenue by helping clients understand how consumers use platforms such as YouTube and how they can effectively achieve their marketing goals using our platforms - Wrote and presented quarterly business reviews for agencies (MEC and Mindshare) to identify problems and assisting accounts manager and vertical sales leads in campaign delivery and post sales analysis - Designed and executed a turnaround plan for a up-selling a new YouTube ad product (TrueView). This increased revenue by 100% within 3 months with continued momentum and phenomenal client results - Sold the first ever “YouTube First Watch” deal in EMEA to Lionsgate - Created and sold the first ever BBC sponsorship package for Top Gear to Swiftcover. This increased their total monthly revenue by 50% and their eCPM by 200% - Created and sold the first ever Sony / Syco YouTube deal for X Factor to Very.com - Recognised the sales potential of YouTube creator partnerships and developed strategy around brand and creator collaboration. Trained Google and agency partnerships teams on how to work with creators and shared best practices - Worked closely with product and marketing teams to define go to market strategy and pricing models for new ad products and developed sales collateral for UK and EMEA sales teams. Some of my work has been adopted across the US and APAC. - Sold and executed large scale display advertising campaigns for leading UK brands across film, TV and gaming - Worked across business teams to deliver innovative, integrated responses to briefs with successful Pan-European pitches - Constructed and sold the first ever YouTube Partnerships deal in Europe (to Eurovision) - Sold a global YouTube package to Fox, resulting in the first ever million dollar day on YouTube in its history - Selected for the Google “Mercury” junior leadership programme 2010 (one of 10 candidates in EMEA chosen each year). - Developed a new “account structure” to help clients produce effective ROI results and also help Google develop expertise in this area and produce more relevant research for clients. When implemented client spend increased by a minimum of 200% due to it causing Google to become their most effective lead generation - Produced a best practices document for the Google Display Network which when followed by clients produced extra volume at a lower CPA than their search activity and increased spend - Early advocate and team member of the brand and display/ YouTube business development team. - Drove strategy and implementation of accounts such as Picture Finance, B&Q, Wanadoo, Be Broadband, Norway tourist board and Condor Ferries across all online media - Turned a £90,000/month account into a £500,000/month account in 10 months due to effective strategy and implementation that lead to online not only beating the CPA of all other media but also delivering a higher volume than TV. - Constructed, presented and lead client meetings including being asked to present to one clients the board of investors - Managed a team of consisting of two junior planner buyers and a trafficker - Developed an in-house specialist affiliate program that delivered £200K /month spend. LADbible Group

• What industry does Luisa Mauro currently work in?

  Luisa Mauro currently works in the
  LADbible Group

• What is Luisa Mauro's area of expertise?

  Luisa Mauro specializes in
  Responsible for building a new team, business strategy and implementation process to drive brand partnership revenue. - Created the company's first ever ratecard and trackable sales process, which allowed greater sales insight to direct strategic business planning and identify new growth opportunities - Constructed sales and post sales materials used across the business to share learnings, successes and drive new business - Presented and evangelised the power of brand collaborations with creators to both agencies (PR, Media and Creative) and clients direct - Created best practice model on how to work construct the best infulencer partnerships for reach and engagement - Sold the largest multi platform, multi talent social infulencer campaign with Coca Cola and Mediacom for over £150k. - Drove Display and YouTube revenue by helping clients understand how consumers use platforms such as YouTube and how they can effectively achieve their marketing goals using our platforms - Wrote and presented quarterly business reviews for agencies (MEC and Mindshare) to identify problems and assisting accounts manager and vertical sales leads in campaign delivery and post sales analysis - Designed and executed a turnaround plan for a up-selling a new YouTube ad product (TrueView). This increased revenue by 100% within 3 months with continued momentum and phenomenal client results - Sold the first ever “YouTube First Watch” deal in EMEA to Lionsgate - Created and sold the first ever BBC sponsorship package for Top Gear to Swiftcover. This increased their total monthly revenue by 50% and their eCPM by 200% - Created and sold the first ever Sony / Syco YouTube deal for X Factor to Very.com - Recognised the sales potential of YouTube creator partnerships and developed strategy around brand and creator collaboration. Trained Google and agency partnerships teams on how to work with creators and shared best practices - Worked closely with product and marketing teams to define go to market strategy and pricing models for new ad products and developed sales collateral for UK and EMEA sales teams. Some of my work has been adopted across the US and APAC. - Sold and executed large scale display advertising campaigns for leading UK brands across film, TV and gaming - Worked across business teams to deliver innovative, integrated responses to briefs with successful Pan-European pitches - Constructed and sold the first ever YouTube Partnerships deal in Europe (to Eurovision) - Sold a global YouTube package to Fox, resulting in the first ever million dollar day on YouTube in its history - Selected for the Google “Mercury” junior leadership programme 2010 (one of 10 candidates in EMEA chosen each year). - Developed a new “account structure” to help clients produce effective ROI results and also help Google develop expertise in this area and produce more relevant research for clients. When implemented client spend increased by a minimum of 200% due to it causing Google to become their most effective lead generation - Produced a best practices document for the Google Display Network which when followed by clients produced extra volume at a lower CPA than their search activity and increased spend - Early advocate and team member of the brand and display/ YouTube business development team. - Drove strategy and implementation of accounts such as Picture Finance, B&Q, Wanadoo, Be Broadband, Norway tourist board and Condor Ferries across all online media - Turned a £90,000/month account into a £500,000/month account in 10 months due to effective strategy and implementation that lead to online not only beating the CPA of all other media but also delivering a higher volume than TV. - Constructed, presented and lead client meetings including being asked to present to one clients the board of investors - Managed a team of consisting of two junior planner buyers and a trafficker - Developed an in-house specialist affiliate program that delivered £200K /month spend.

• Which languages does Luisa Mauro speak? 

  Luisa Mauro speaks the following languages:
  No languages available.

• Which industries has Luisa Mauro previously worked in?   

  Luisa Mauro has prior experience in the following industries:
  LADbible Group , freelance , Gleam Futures , Google , YouTube , Google UK , Quantum New Media

• What is Luisa Mauro’s work experience?  

  Luisa Mauro has the following professional experience:
  LADbible Group , freelance , Gleam Futures , Google , YouTube , Google UK , Quantum New Media .

• How can I find Luisa Mauro on LinkedIn?  

  You can view Luisa Mauro’s
  LinkedIn profile at LinkedIn URL.

• What are Luisa Mauro’s work email addresses?  

  Luisa Mauro’s work email addresses are
  [email protected].

• What company does Luisa Mauro work for?  

  Luisa Mauro works at
  LADbible Group