
Marc Inkol
I started in market research driven by my experience at Kraft Foods. I had worked my way... | Mississauga, Ontario, Canada
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Marc Inkol’s Location Mississauga, Ontario, Canada
Marc Inkol’s Expertise I started in market research driven by my experience at Kraft Foods. I had worked my way up to lead the Cheese division at the time and was always frustrated by market research suppliers who presented insights around a project (and often never clearly) but never really what to do with them. I saw this as a gap in the market and I decided to do something about it. So, I founded Explorer in 2003. My company vision was driven by 3 core tenets: [1] make sure we always do great quality research, [2] use methods and tech to help deliver the deepest insights possible, [3] and always have our research findings tell a clear story with strong strategic implications. We have found these principles to be timeless and central to our company’s success over the years. Today I am proud to be part of a shopper research agency that client’s see as being excellent in what we do and true strategic partners. My job with the team is to help set a path that will continue to drive this success. That is why I am a fanatic about understanding shopper behavior and how it can be applied to the rapidly changing retail store environment (store of the future) and the metaverse.
Marc Inkol’s Current Industry Explorer Research
Marc
Inkol’s Prior Industry
Explorer Research
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Explorer Research
Founder
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)