
Marco Roncaglio
Digital Performance Marketing, Consumer marketing & business management executive with >20 years of experience across Brand development/Managment, Advertising,... | Amsterdam, Amsterdam, Netherlands
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Marco Roncaglio’s Location Amsterdam, Amsterdam, Netherlands
Marco Roncaglio’s Expertise Digital Performance Marketing, Consumer marketing & business management executive with >20 years of experience across Brand development/Managment, Advertising, Integrated Marketing, Digital, CRM, eCommerce & Business Development, including bringing IN-HOUSE solutions for Media & Content, that we called RTMC ( Real Time Marketing Center) driving continuous ROI Improvement. Solid track record of >15 years in Digital & eCommerce, strategy, marketing and business management and >5 years experience in IN-HOUSE SOLUTIONS for marketing performance, including, Strategy, Media, Creatives, Content/Assets, Analytics, CRM, with focus on Social, Paid Search, Programmatic, and Retail Paid search. I have effectively built IN_HOUSE a multi-disciplinary, high-performing team of > 80 marketing experts, digital Marketing / eCommerce & Media/Creative specialists driving growth trough real time optimization based on data and analytics. My management says that I am an entrepreneurial executive who has fully integrated digital and traditional marketing, sales & business capabilities; as such, my value extends well beyond digital. Integrated Growth Hacking, Growth team, Agile and Scrum in the organization to drive IN-HOUSE solutions for profitable growth trough rapid test and learn culture Working closely with USA, DACH, EU, LATAM, CEE, MET, CHINA, APAC, JAPAN and INDIA. Proven growth creator: At Philips, In 12 years I built a team of >80 people, integrated digital & traditional advertising. We have changed the thinking around campaign creation & activation by building agencies capabilities IN-HOUSE, driving greater sales & much better ROI. In my prior years, I led development of Philips.com, Philips e-commerce, CRM, Search, Social & e-trade. At Apple, I led effort that increased the eCommerce business, by combining analytics, digital marketing & promotional activities in weekly planning/optimization processes. I was also Category Manager of Accessories where we maximized Apple brand experience & doubled the size of the accessories business At L’Oreal, I developed products/brands, introduced them globally, created and managed, with agencies, multi-million euro global 360 campaigns, & later managed local P&L & media plans/budgets. For Expedia.com, I developed the Consumer Care European platform, managing 60+ people, shifting from cost-only objectives to improve consumer service & satisfaction objectives. I am recognized as a visionary, employing clear strategies / plans, and doing "whatever it takes" to deliver results and growth, and to transform organizations
Marco Roncaglio’s Current Industry Weare8
Marco
Roncaglio’s Prior Industry
Saatchi And Saatchi
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Vichy
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Jwt
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Expedia Com And Hotels Com
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Escp Eap
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Apple
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Philips Consumer Lifestyle
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Philips
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Escp Business School
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Weare8
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In Domo A Wpp
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Work Experience

Weare8
Advisory Board Member
Wed Jul 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
In Domo A Wpp
Co-founder, CEO & Managing Director at InDomo
Wed Jul 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Escp Business School
Professor Master in Managment @ ESCP Business School: The Art & Science of Selling & Growth hacking
Fri Feb 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Philips
Senior Director Brand Activation, Digital & CRM at Philips
Sun Oct 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Philips
Senior Director Digital & CRM | Personal Care
Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Philips
Director Online Marketing & CRM | Personal care
Mon Mar 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Philips Consumer Lifestyle
Director Digital and e-Commerce | CMO office
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Mar 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Apple
Digital Marketing & eCommerce Sr. Manager | eCommerce EMEA
Fri Apr 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Escp Eap
Professor of Consumer Marketing | NPD (= New Product Development)
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Expedia Com And Hotels Com
Business Manager for Expedia.com/Hotels.com | Consumer care & Sales
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Vichy
Group Marketing Manager
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Vichy
International Product Manager | Vichy
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Jwt
Strategic Planner | New Business Development
Sun Feb 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
Vichy
Key Account Manager & Sales Rep
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Saatchi And Saatchi
Junior Strategic Planner | Working on the Tribal Marketing Thesis
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jun 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)