Marcus Taylor

FAQ About Marcus Taylor

• What is Marcus Taylor's address?

  Marcus Taylor is located at
  San Francisco, California, United States

• What is Marcus Taylor's job title?

  Marcus Taylor is a
  As a seasoned Integrated Marketing Communications Leader, I bring over 20 years of extensive experience in steering brand marketing and creative direction, with a particular passion for the sports industry. My career has been centered around developing and executing integrated marketing strategies that contribute to business growth and customer engagement. As a collaborative leader, I thrive in high-performance environments and enjoy nurturing teams to achieve their full potential. I've strategized, produced, and managed high-impact campaigns that have elevated the brands of companies like Walt Disney, General Motors, Coca-Cola, US Army, Google, and more. Feel free to check out my portfolio here: www.marcusdtaylor.com Key Achievements Include: ✅ Led a high-performing team of internal creatives and external contractors, reporting directly to the CEO, to strategize, create, produce, and manage fully integrated campaigns for prestigious clients such as the Walt Disney Company, General Motors, Coca-Cola, US Army, Google, PG&E, and YMCA, resulting in an impressive 300% increase in billing and substantial revenue growth from approximately 3M to 11M YOY ✅ Led the cross-functional Yahoo Sports Olympics 2020 deployment, gaining buy-in from 60 internal stakeholders, resulting in a global campaign with 61M viewers, 14M users visiting the Tokyo Games hub, and a 3M incremental user impact, showcasing captivating stories and little-known facts through the "Beyond Gold" campaign ✅ Pioneered the deployment of Yahoo's first-ever sports betting platform during the Super Bowl, tailoring strategies to comply with different states' legal rules, and partnering with BetMGM, which led to an unprecedented growth in organic followers (2M+ impressions in a week, 84K views on Sportsbook social), and a staggering 3014%+ YOY conversion escalation, thereby launching a new revenue stream ✅ Orchestrated the integrated marketing launch of the Livestream Yahoo Super Bowl 2020 campaign, coordinating across stakeholders to customize regional and national marketing plans and overseeing the deployment across diverse paid media and On-Net channels, which resulted in a 27% increase in minutes watched and unique streamers, all while efficiently managing a 13M campaign budget within a two-week timeframe I'd love to connect with other industry leaders. Please connect with me through this profile if you'd like to network together. Paylocity

• What industry does Marcus Taylor currently work in?

  Marcus Taylor currently works in the
  Paylocity

• What is Marcus Taylor's area of expertise?

  Marcus Taylor specializes in
  As a seasoned Integrated Marketing Communications Leader, I bring over 20 years of extensive experience in steering brand marketing and creative direction, with a particular passion for the sports industry. My career has been centered around developing and executing integrated marketing strategies that contribute to business growth and customer engagement. As a collaborative leader, I thrive in high-performance environments and enjoy nurturing teams to achieve their full potential. I've strategized, produced, and managed high-impact campaigns that have elevated the brands of companies like Walt Disney, General Motors, Coca-Cola, US Army, Google, and more. Feel free to check out my portfolio here: www.marcusdtaylor.com Key Achievements Include: ✅ Led a high-performing team of internal creatives and external contractors, reporting directly to the CEO, to strategize, create, produce, and manage fully integrated campaigns for prestigious clients such as the Walt Disney Company, General Motors, Coca-Cola, US Army, Google, PG&E, and YMCA, resulting in an impressive 300% increase in billing and substantial revenue growth from approximately 3M to 11M YOY ✅ Led the cross-functional Yahoo Sports Olympics 2020 deployment, gaining buy-in from 60 internal stakeholders, resulting in a global campaign with 61M viewers, 14M users visiting the Tokyo Games hub, and a 3M incremental user impact, showcasing captivating stories and little-known facts through the "Beyond Gold" campaign ✅ Pioneered the deployment of Yahoo's first-ever sports betting platform during the Super Bowl, tailoring strategies to comply with different states' legal rules, and partnering with BetMGM, which led to an unprecedented growth in organic followers (2M+ impressions in a week, 84K views on Sportsbook social), and a staggering 3014%+ YOY conversion escalation, thereby launching a new revenue stream ✅ Orchestrated the integrated marketing launch of the Livestream Yahoo Super Bowl 2020 campaign, coordinating across stakeholders to customize regional and national marketing plans and overseeing the deployment across diverse paid media and On-Net channels, which resulted in a 27% increase in minutes watched and unique streamers, all while efficiently managing a 13M campaign budget within a two-week timeframe I'd love to connect with other industry leaders. Please connect with me through this profile if you'd like to network together.

• Which languages does Marcus Taylor speak? 

  Marcus Taylor speaks the following languages:
  No languages available.

• Which industries has Marcus Taylor previously worked in?   

  Marcus Taylor has prior experience in the following industries:
  Rocket Lawyer , Verizon Media , Yahoo , Carol H Williams Advertising

• What is Marcus Taylor’s work experience?  

  Marcus Taylor has the following professional experience:
  Paylocity , Rocket Lawyer , Verizon Media , Yahoo , Carol H Williams Advertising .

• How can I find Marcus Taylor on LinkedIn?  

  You can view Marcus Taylor’s
  LinkedIn profile at LinkedIn URL.

• What are Marcus Taylor’s work email addresses?  

  Marcus Taylor’s work email addresses are
  [email protected] .

• What company does Marcus Taylor work for?  

  Marcus Taylor works at
  Paylocity