
Mark Appleton
Passionate leader bringing 15+ years of experience, positive energy, and an innovative approach to strategic sales and marketing,... | Canada
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Mark Appleton’s Emails ma****@sy****.ca
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Mark Appleton’s Location Canada
Mark Appleton’s Expertise Passionate leader bringing 15+ years of experience, positive energy, and an innovative approach to strategic sales and marketing, business management, and organizational leadership. Extensive history of exceeding business objectives by developing and nurturing key stakeholder relationships and maximizing key projects that shorten the sales cycle and improve ROI. As a team leader and coach, I have been most successful when balancing insight and intuition with an efficient, action-oriented approach. I have worked in Canada and the United States for multiple companies of varying sizes and global reach. With a history of exceeding business objectives by developing, implementing and maximizing business transformation initiatives, I help to shorten the sales cycle and improve ROI. Selected Career Highlights: - Optimized regional multi-brand marketing strategy in the United States and Canada, leading to a 65% sales growth and improved profitability - Grew marketing team from 7 employees to more than 20 staff; responsible for recruiting, hiring and onboarding staff, achieving a near 100% talent retention rate - Conceived and executed digital marketing strategy resulting in social media growth of more than 50,000 followers - Oversaw a complete North America-wide rebranding of an organization for all go-to-market (GTM) channels resulting in 10% growth in revenue in 2 years - Responsible for the research, design, and creation of internal staff training programs
Mark Appleton’s Current Industry Voestalpine
Mark
Appleton’s Prior Industry
Bohler Uddeholm
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Mold Masters
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Roma Moulding
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Husky Injection Molding Systems
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Applemark Strategic Consulting
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Voestalpine High Performance Metals
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Ipex By Aliaxis
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Conestoga College
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Voestalpine
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Work Experience

Voestalpine
Regional Vice President Marketing, High Performance Metals Division
Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Applemark Strategic Consulting
Business Owner
Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Conestoga College
Professor of Marketing, School of Hospitality & Culinary Arts
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ipex By Aliaxis
Director of Marketing
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Voestalpine High Performance Metals
Regional Director – North America, Marketing, Information & Communications
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Bohler Uddeholm
Director, Customer Experience & Market Insights
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Bohler Uddeholm
Manager, Customer Experience & Engagement
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Applemark Strategic Consulting
Director of Consulting Services
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Husky Injection Molding Systems
Manager Marketing and Communications
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Roma Moulding
Marketing Manager
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Mold Masters
Marketing Communications Manager
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Bohler Uddeholm
Marketing Communications Manager
Fri Jan 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)