
Marty Froescher
I put demand generation processes in place that efficiently turn marketing activities into sales activities by building predictable... | Atlanta, Georgia, United States
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Marty Froescher’s Emails mf****@mi****.com
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Marty Froescher’s Location Atlanta, Georgia, United States
Marty Froescher’s Expertise I put demand generation processes in place that efficiently turn marketing activities into sales activities by building predictable sales pipelines. Examples: Created focus marketing program to faith based groups that generated 85 appointments in 3 years and created over 300,000 in new revenue from a 5,000 investment. Created a B to B demand generation program tie-in with Domino's that created 25% set rate for all incoming leads and 200,000 in sales from a 2,000 investment. Created tie-in promotional event with AT&T and Rick Steves' Europe through the BackDoor that delivered 439 prospects. The program to date has generated 73 appointments and 240,000 in new revenue. For a 14,000 investment . Developed and executed national consumer marketing and B to B demand gen programs for the Canadian Telephone Company, BARCO Graphics, TYCO Toys, Kellogg's and Coca-Cola. My goal is to work with businesses to create marketing programs that can deliver a minimum 5 to 1 ratio of return on marketing dollar invested. I do more with less by thinking and acting flexibly to creatively maximize returns on limited budgets. Specialties: Promotion creation and management. B to B demand generation. Strategic marketing partner identification and negotiations. Cross media program integration including, radio, TV, radio, print, web, QR, social media and mobility promotions. Extensive experience in analyzing media efficiencies. 30 years experience in the creation and management of integrated telemarketing and marketing programs for demand generation. Extensive experience in CRM design CRM management. Experienced in MS, FoxPro, Salesforce.com, GoldMine, Act, BCM, SalesNexus, ConnectWise and other CRM programs.
Marty Froescher’s Current Industry Semi Retired
Marty
Froescher’s Prior Industry
Tr Systems
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Service Technologies
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The Meridian
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Semi Retired
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Work Experience

Semi Retired
Special Projects Marketing Manager
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
The Meridian
Business Development Director
Wed Mar 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Service Technologies
Telemarketing Manager
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Tr Systems
NBD manager
Tue Jan 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)