
Matthew Seagrim
I am a builder. I am a bilingual, dynamic executive leader with a proven history of challenging the... | Toronto, Toronto, Canada
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Matthew Seagrim’s Emails ms****@ca****.ca
Matthew Seagrim’s Phone Numbers No phone number available.
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Matthew Seagrim’s Location Toronto, Toronto, Canada
Matthew Seagrim’s Expertise I am a builder. I am a bilingual, dynamic executive leader with a proven history of challenging the status quo to shift the competitive marketplace. I build strategy and teams to deliver step-change growth in B2C and B2C businesses, with innovation and execution necessary to lead organizations through complex change with discipline and calm. At Meridian, I am driving transformational change and growth in support of our strategy, Meridian For Good, with responsibility for marketing, brand, digital, data, analytics, IT, and new product development. At Scene+, reporting to the Board of Directors in a complex multi-owner structure, I led the organization for 8 years through growth and transformation. During my tenure, the portfolio grew from a niche program to become one of Canada’s leading data-driven lifestyle rewards programs. The business grew by 80% to over 11 million members with 63% household penetration. This included brand repositioning, navigating the covid pandemic, executing a merger with another program, securing major partnerships, significantly expanding the program’s breadth and value proposition, and scaling the capabilities and capacity of the organization to deliver value in grocery, financial services, entertainment, dining, retail, travel, and more. I have extensive Board and C-level governance experience in corporate roles and as a Board member and Board Chair of the Give a Mile charity. My experience spans full P&L and operational responsibility, including strategic planning, brand development, marketing, customer experience, data and analytics, digital strategy, operations and IT, security, change management, and compliance for businesses in Canada and international markets. A builder of strong, aligned partnerships and empathetic, customer-focused team cultures, my passion is bringing brands to life. I believe in motivating team with autonomy and accountability to build learning, collaborative organizations. I am recognized as an industry thought leader and sought-after speaker at industry engagements on the topics of business transformation, customer engagement and loyalty strategy. Bilingual in English and French.
Matthew Seagrim’s Current Industry Meridian Credit Union
Matthew
Seagrim’s Prior Industry
Taddingstone Consulting
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Td Canada Trust Canada Trust
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Citibank
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Presidents Choice Financial
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Aimia
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Scene
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Give A Mile
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Longview Loyalty
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Meridian Credit Union
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Work Experience

Meridian Credit Union
Chief Digital and Marketing Officer
Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Longview Loyalty
Principal
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Give A Mile
Member Board of Directors (Chair 2019-2021)
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Scene
Senior Vice President / Managing Director
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Aimia
Vice President, Strategic Development, New Product Development, Strategy & Business Development
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Presidents Choice Financial
Director, Product Management
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Citibank
Vice President
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Td Canada Trust Canada Trust
Product Manager
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Taddingstone Consulting
Consultant
Sun Sep 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)