
Matthew Watson
Ensuring ITV adapts to a fast moving TV market, and takes advantage of the opportunities it presents, with... | London, London, United Kingdom
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Matthew Watson’s Emails ma****@it****.com
Matthew Watson’s Phone Numbers 44844881****
Social Media
Matthew Watson’s Location London, London, United Kingdom
Matthew Watson’s Expertise Ensuring ITV adapts to a fast moving TV market, and takes advantage of the opportunities it presents, with a tight focus on our viewers, users and customers. Behind every data point are real people; our users and viewers. My mission is be their voice, combining data and research, to create compelling narratives. What sets me apart is the range of skill sets and experience: qualitative & ethnographic, quantitative & modelling, panels & communities, as both commissioner and practitioner. This means I can bring a neutral approach to each business problem, to ensure that the most effective methodology and tools are used - often in combination. That said my current role means I have particular success in brand measurement, marketing effectiveness, impact of new technology, research for new business planning, UX testing and data & insight integration.
Matthew Watson’s Current Industry Itv
Matthew
Watson’s Prior Industry
Tns Media
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Uktv
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Discovery Networks
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Itv
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Work Experience

Itv
Head Of Audiences, Online And Brands
Fri Oct 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Itv
Brand Research & Insight Manager (Acting Head)
Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Oct 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Discovery Networks
Research Manager
Wed Jun 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Uktv
Senior Planning & Research Executive
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Tns Media
Research Executive
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)