
Max Castro
My professional purpose: CSR’s 3 imperatives: economic, social and environment. My transferable skills: Digital marketing, interpersonal communications, stakeholder...
Maastricht, Limburg, Netherlands
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Max Castro’s Emails [email protected]
Max Castro’s Phone Numbers No phone number available.
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Max Castro’s Location Maastricht, Limburg, Netherlands
Max Castro’s Expertise My professional purpose: CSR’s 3 imperatives: economic, social and environment. My transferable skills: Digital marketing, interpersonal communications, stakeholder management and continuous learning. My international experience: 6 countries, 5 languages in corporate communications, public relations and social media in the private, government and nonprofit sectors. The result: Purpose-driven marcom professional inspiring CSR action via marketing communications. I am curious, resilient, creative and hands-on team player constantly improving my own skills and not afraid of trying new approaches. I ask a lot of questions and listen patiently. Achievements and skills: • Climate Advocacy. Generated and enhanced parliamentary dialogue on climate policies, international cooperation and sustainable development. Supported the creation of Environmental Product Declarations, Life Cycle Assessment and Circular Economy Ready tech solutions. • Event Management. Exceptional ability to manage all aspects of high-level events from ideation to completion and beyond. Co-organized policy events with UN Women and MFAs. Managed to raise €5,000 for a sustainability gala from 3 corporate sponsors in the first month of marketing promotion. • Social Media. Created and delivered a comprehensive social media strategy across four different accounts, while improving engagement rates by 200%, monthly membership outreach by 6% and open rate of the weekly newsletter by 4%. • Project Management. Lead the content optimization of more than 28 webpages and localization of content in 68 local markets in 40 different languages to improve Net Promoter Scores (NPS) and enhance Customer Decision Journey (CDJ) via marketing tools, such as Usabilla and AEM. • Interpersonal Communications. Effective communicator across all levels of the organizational structure and functional areas with cultural sensitivity and emotional intelligence. Native-level command of English and Spanish, proficient in French and learning Dutch. • Software. Microsoft Office & Teams, Adobe CS (XD, Photoshop, InDesign, Illustrator, Premiere Pro, Dreamweaver), Adobe Analytics, Google Analytics, Socialbakers, Wild Apricot, Mail Chimp email campaigns. SEO, A/B Testing, social media channels and optimization (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube), UX/UI, WordPress, HTML, CSS, Python.
Max Castro’s Current Industry Kekkila Bvb
Max
Castro’s Prior Industry
City Of Grand Rapids
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The West Michigan Hispanic Chamber Of Commerce
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The World Affairs Council Of Western Michigan
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Embassy
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Amnesty International Usa
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Embajada De Mexico Ante El Reino De Belgica Gran Ducado De Lux Y Mision Ante La Ue
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Gobierno Del Estado De Guerrero
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European Parliament
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Kpmg
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Work Experience

Kekkila Bvb
Global Marketing Manager
Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Kekkila Bvb
Marketing Specialist
Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Ypfp
Director, Communications & Marketing
Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Signify
Global Marketing & Communications
Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Ypfp
Deputy Director, Communications & Marketing
Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Ypfp
Content Development Officer
Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Embassy
Digital Communications Junior Expert
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Kpmg
Senior Assistant
Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
European Parliament
Robert Schuman Fellow, Latin America Unit, DG for External Policies
Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Gobierno Del Estado De Guerrero
Project Assistant
Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Embajada De Mexico Ante El Reino De Belgica Gran Ducado De Lux Y Mision Ante La Ue
EU Political Affairs Intern
Mon Mar 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Amnesty International Usa
Government Relations Trainee
Tue Sep 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Embassy
Congressional Affairs Intern
Mon Jun 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
The West Michigan Hispanic Chamber Of Commerce
Membership Coordinator Assistant
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
The World Affairs Council Of Western Michigan
Volunteer
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
City Of Grand Rapids
Customer Service Associate
Wed Oct 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)