
Meg Dessagne
I am an experienced insights executive with over 10 years of experience in Research and Insights from client... | Leeds, Leeds, United Kingdom
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Meg Dessagne’s Emails me****@ir****.com
Meg Dessagne’s Phone Numbers No phone number available.
Social Media
Meg Dessagne’s Location Leeds, Leeds, United Kingdom
Meg Dessagne’s Expertise I am an experienced insights executive with over 10 years of experience in Research and Insights from client side and agency side. My work focuses on identifying growth opportunities and on leading brand strategic choices. What fascinates me the most in Research and Insights is to bring the outside in. I provide in-depth market understanding through on-going and ad-hoc analysis, I use qualitative and quantitative consumer research methodologies (incl. e-listening). I act as the voice of the consumer. Over the years, I have been responsible for leading the consumer insights streams of local and global projects. I have worked in New Product Development for Nestlé, Philip Morris and RB before making the move to the agency side, by joining the IRI family. I am truly passionate about what I do. My biggest reward is when I see shoppers choosing the products I have been working on, that's when I know, as a team, we did an amazing work. Areas of expertise - End to end project management - Market performance tracking market share and gap to market - Consumer research on concepts, packs, products, claims, pricing - Qualitative and quantitative research - With adults and kids - Collaboration with research agencies and design partners - Social listening using Fb, Insta, Google Search - Clear and actionable business recommendations
Meg Dessagne’s Current Industry Haribo
Meg
Dessagne’s Prior Industry
Iri
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Nestle
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Philip Morris International
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Rb
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Haribo
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Work Experience

Haribo
Category Manager
Wed Mar 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Iri
Senior Insights Manager
Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Nestle
Consumer Insights Specialist
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Rb
Sensory & Consumer Science Team Leader
Thu Aug 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Philip Morris International
Consumer Insights Analyst
Tue Nov 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Nestle
Sensory Analyst
Mon Mar 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Iri
Senior Insight Manager
— Present