Megan Crossland megan_crossland@lennylarry.com & | Leading strategic growth of CPG brands through innovation, robust marketing plans and programs, omnichannel execution, and building high performance teams to accelerate growth and value-creation for smaller PE-backed companies and Fortune 500s. ➤ Business Strategist – consumer-driven strategist, developing new category opportunities in Better-For-You Food, launching on-trend new products with staying power in evolving consumer lifestyle marketplace. ➤ Business & Marketing Acumen – adeptly managing multi-million marketing budgets, laying a solid foundation for product innovations, R&D, and GTM strategies, guiding marketing investment decisions and YoY growth. ➤ Executive Business Partner – providing vision, leadership and guidance to C-Suite, company Board, partners and investors, backed with a solid history of double-digit revenue growth. ➤ Data-Driven Influencer – spearheading consumer research for insights to identify white space, validate product launches, strengthen sales presentations and inform marketing communication. ➤ Multi-Channel Marketing Expertise – bringing creative content strategies to life with optimization of media mix, with emphasis on digital/social/retail media. Solid results in Amazon and DTC channels. ➤ Inspiring Team Leader – leading cross-functional, geographically dispersed teams of R&D, creative talent and e-commerce professionals, fostering an environment of collaboration, innovation and excellence. ✉ ✍ Welcome relevant connections for professional networking.

Megan Crossland

Leading strategic growth of CPG brands through innovation, robust marketing plans and programs, omnichannel execution, and building high...

648 Chaparral Court, Altadena, United States

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Megan Crossland’s Emails [email protected]

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Megan Crossland’s Location 648 Chaparral Court, Altadena, United States

Megan Crossland’s Expertise Leading strategic growth of CPG brands through innovation, robust marketing plans and programs, omnichannel execution, and building high performance teams to accelerate growth and value-creation for smaller PE-backed companies and Fortune 500s. ➤ Business Strategist – consumer-driven strategist, developing new category opportunities in Better-For-You Food, launching on-trend new products with staying power in evolving consumer lifestyle marketplace. ➤ Business & Marketing Acumen – adeptly managing multi-million marketing budgets, laying a solid foundation for product innovations, R&D, and GTM strategies, guiding marketing investment decisions and YoY growth. ➤ Executive Business Partner – providing vision, leadership and guidance to C-Suite, company Board, partners and investors, backed with a solid history of double-digit revenue growth. ➤ Data-Driven Influencer – spearheading consumer research for insights to identify white space, validate product launches, strengthen sales presentations and inform marketing communication. ➤ Multi-Channel Marketing Expertise – bringing creative content strategies to life with optimization of media mix, with emphasis on digital/social/retail media. Solid results in Amazon and DTC channels. ➤ Inspiring Team Leader – leading cross-functional, geographically dispersed teams of R&D, creative talent and e-commerce professionals, fostering an environment of collaboration, innovation and excellence. ✉ ✍ Welcome relevant connections for professional networking.

Megan Crossland’s Current Industry Built Brands

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Work Experience

Built Brands

Chief Commercial Officer (CCO)

Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Jetty Marketing

Principal Consultant

Wed Mar 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Lenny And Larrys

SVP, Marketing & R&D

Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Lenny And Larrys

VP Marketing & R&D

Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Lenny And Larrys

VP Marketing

Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Thinkthin

VP Marketing & International

Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Thinkthin

Senior Director, Marketing & International

Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Thinkthin

Director of Marketing

Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

Medtronic

Senior Marketing Manager

Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)

Nestle Usa

Marketing Manager, NESCAFE

Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)

Nestle Usa

Marketing Manager / Innovation Driver

Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

Nestle Usa

Marketing Manager, Nescafe Dolce Gusto

Sat Nov 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

Nestle Usa

Customer Development Manager, Walmart & Sam's Club

Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)

Nestle Usa

Marketing Associate, Juicy Juice

Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)

Nestle Usa

Marketing Associate, Nesquik

Mon Sep 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)

Mattel

Marketing Associate, Barbie

Wed May 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)

Russell Reynolds Associates

Associate

Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)

Skills

Languages

FAQ About Megan Crossland

Megan Crossland is located at
648 Chaparral Court, Altadena, United States

Megan Crossland is a
Leading strategic growth of CPG brands through innovation, robust marketing plans and programs, omnichannel execution, and building high performance teams to accelerate growth and value-creation for smaller PE-backed companies and Fortune 500s. ➤ Business Strategist – consumer-driven strategist, developing new category opportunities in Better-For-You Food, launching on-trend new products with staying power in evolving consumer lifestyle marketplace. ➤ Business & Marketing Acumen – adeptly managing multi-million marketing budgets, laying a solid foundation for product innovations, R&D, and GTM strategies, guiding marketing investment decisions and YoY growth. ➤ Executive Business Partner – providing vision, leadership and guidance to C-Suite, company Board, partners and investors, backed with a solid history of double-digit revenue growth. ➤ Data-Driven Influencer – spearheading consumer research for insights to identify white space, validate product launches, strengthen sales presentations and inform marketing communication. ➤ Multi-Channel Marketing Expertise – bringing creative content strategies to life with optimization of media mix, with emphasis on digital/social/retail media. Solid results in Amazon and DTC channels. ➤ Inspiring Team Leader – leading cross-functional, geographically dispersed teams of R&D, creative talent and e-commerce professionals, fostering an environment of collaboration, innovation and excellence. ✉ ✍ Welcome relevant connections for professional networking. Built Brands

Megan Crossland currently works in the
Built Brands

Megan Crossland specializes in
Leading strategic growth of CPG brands through innovation, robust marketing plans and programs, omnichannel execution, and building high performance teams to accelerate growth and value-creation for smaller PE-backed companies and Fortune 500s. ➤ Business Strategist – consumer-driven strategist, developing new category opportunities in Better-For-You Food, launching on-trend new products with staying power in evolving consumer lifestyle marketplace. ➤ Business & Marketing Acumen – adeptly managing multi-million marketing budgets, laying a solid foundation for product innovations, R&D, and GTM strategies, guiding marketing investment decisions and YoY growth. ➤ Executive Business Partner – providing vision, leadership and guidance to C-Suite, company Board, partners and investors, backed with a solid history of double-digit revenue growth. ➤ Data-Driven Influencer – spearheading consumer research for insights to identify white space, validate product launches, strengthen sales presentations and inform marketing communication. ➤ Multi-Channel Marketing Expertise – bringing creative content strategies to life with optimization of media mix, with emphasis on digital/social/retail media. Solid results in Amazon and DTC channels. ➤ Inspiring Team Leader – leading cross-functional, geographically dispersed teams of R&D, creative talent and e-commerce professionals, fostering an environment of collaboration, innovation and excellence. ✉ ✍ Welcome relevant connections for professional networking.

Megan Crossland speaks the following languages:
No languages available.

Megan Crossland has prior experience in the following industries:
Jetty Marketing , Lenny And Larrys , Lenny And Larrys , Lenny And Larrys , Thinkthin , Thinkthin , Thinkthin , Medtronic , Nestle Usa , Nestle Usa , Nestle Usa , Nestle Usa , Nestle Usa , Nestle Usa , Mattel , Russell Reynolds Associates

Megan Crossland has the following professional experience:
Built Brands , Jetty Marketing , Lenny And Larrys , Lenny And Larrys , Lenny And Larrys , Thinkthin , Thinkthin , Thinkthin , Medtronic , Nestle Usa , Nestle Usa , Nestle Usa , Nestle Usa , Nestle Usa , Nestle Usa , Mattel , Russell Reynolds Associates .