
Melanie Lee
My career is built on strong value-based foundations. After cutting my teeth in the media and advertising industries,... | Bay of Plenty, Bay of Plenty, New Zealand
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Melanie Lee’s Emails me****@ba****.com
Melanie Lee’s Phone Numbers No phone number available.
Social Media
Melanie Lee’s Location Bay of Plenty, Bay of Plenty, New Zealand
Melanie Lee’s Expertise My career is built on strong value-based foundations. After cutting my teeth in the media and advertising industries, I launched Backchat Media and spent 10+ years delivering digital strategy and campaigns for clients ranging from Les Mills to the NZ Government. At the heart of my work is a desire to deliver meaningful experiences through technology. Now, as Head of Digital at FW, I advocate for women and gender-diverse people through our programmes and memberships. My love for people, combined with strong commercial acumen and years of experience in various product, technology, and marketing teams, gives me a leading edge in this space. My approach to any project is to lead with data and insights. I enjoy working with high performing teams and learning from others.
Melanie Lee’s Current Industry Fw
Melanie
Lee’s Prior Industry
The Pr Shop
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Ogilvy
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Tvnz
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Southern Cross Austereo
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Backchat Media
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Omd
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Seven West Media
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Inland Revenue
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Fw
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Work Experience

Fw
Head of Digital
Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Inland Revenue
Digital Advisor
Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Seven West Media
Acting Head of Social Media
Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Omd
Social Media Director
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Backchat Media
Founder & Strategic Director
Fri Nov 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Southern Cross Austereo
Social Media Director- EP Social Media Content Strategy
Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Southern Cross Austereo
Social Media Manager
Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Tvnz
Digital Producer | U
Mon Nov 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Ogilvy
Account Executive & Copywriter
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
The Pr Shop
Account Executive
Sun Feb 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jun 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)