
Michael Ackerman
I'm the Senior Director of Ecommerce at ITG Brands, the US division of Imperial Brands (London Stock Exchange:...
New York City Metropolitan Area, New York City Metropolitan Area, United States
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Michael Ackerman’s Emails [email protected]
Michael Ackerman’s Phone Numbers 91908604****
Social Media
Michael Ackerman’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States
Michael Ackerman’s Expertise I'm the Senior Director of Ecommerce at ITG Brands, the US division of Imperial Brands (London Stock Exchange: IMB), the 3rd largest global tobacco distributor worldwide. My main role involves leading the strategies for online sales and digital services, as well as customer support for our direct-to-consumer online store. With more than 15 years of experience in the online retail field, I've been instrumental in helping businesses expand and gain new customers by planning, executing, and overseeing digital business strategies. In my current position, I report to the Senior Vice President of Consumer and Brand Marketing. My responsibilities include driving growth in online sales and digital interactions for Imperial Brands' range of products in the USA. This includes managing websites like blu.com, Backwoodscigars.com, Dutchmasters.com, Winstoncigarettes.com, and Kool.com. Noteworthy accomplishments of mine include successfully launching an affiliate partnership program, achieving a remarkable +355% growth in revenue over four years, and setting up a comprehensive predictive marketing program that guides customers through the buying process. My primary goal is to design and enhance outstanding online shopping experiences that build customer loyalty and satisfaction. Responsible for leading our team of Product managers who manage various aspects of the digital customer journey to create a positive, optimizing product portfolio and UX, collaborating with UX designers and developers, launching new customer-centric digital products, and collecting and engaging with customers and their feedback to enhance the user experience.
Michael Ackerman’s Current Industry Imperial Brands
Michael
Ackerman’s Prior Industry
Big Jewelry
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Alliance Time
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Alliance Time Ashford Com
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Intermedia
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Luxottica
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Dennis Publishing
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Imperial Brands
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Work Experience

Imperial Brands
Senior Director of Ecommerce & Digital Strategy - ITG Brands
Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Imperial Brands
Interim General Manager / Head of D2C Business - JR Cigar
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Imperial Brands
Ecommerce Director - JR Cigar
Tue Apr 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Dennis Publishing
Director of Ecommerce and Digital Marketing
Mon Apr 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Apr 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Luxottica
Senior Manager, ECommerce & Digital Strategy
Fri Oct 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Apr 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Intermedia
Digital Marketing Manager
Sun Nov 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Oct 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Alliance Time Ashford Com
Sr. Ecommerce Marketing Manager
Fri Aug 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Nov 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Alliance Time
Associate Digital Marketing Manager
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Big Jewelry
Senior E-Commerce Marketing Manager
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Big Jewelry
Marketing Associate
Thu May 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)