
Michael Malenitza
Entertainment Professional and consultant with 10+ years working in Business Development with a specialty in audience segmentation, marketing... | Los Angeles, California, United States
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Michael Malenitza’s Emails mm****@li****.com
Michael Malenitza’s Phone Numbers 1303837****
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Michael Malenitza’s Location Los Angeles, California, United States
Michael Malenitza’s Expertise Entertainment Professional and consultant with 10+ years working in Business Development with a specialty in audience segmentation, marketing analytics & CRM. I currently work as a consultant to Ticketmaster Clients, leveraging data to help them profile their fans and develop data-driven, actionable strategies to better identify, segment, and market to prospects. Specialties include consulting in: - Consumer Acquisition - Consumer Retention - Engagement - Consumer Profiling - Pricing - Digital Marketing Strategies - Predictive Modeling - Consumer Brand Affinity - Consumer Relationship Management (CRM) - Web Marketing Analytics [email protected] Past projects include: - Using Google Analytics to improve SEM and drive web traffic for an independent film looking to identify new consumers and future marketing opportunities from likes on Facebook - Developing a strategy for ABC Television to increase awareness and tune-in for their new shows through email campaign - Winning team that created a tiered digital social media campaign strategy and implementation plan for NBC's show "Blacklist" - Winning team that Identified creative advertising partners for ESPN and developing a customized marketing campaign that can be implemented during the live Friday Night Basketball series
Michael Malenitza’s Current Industry Live Nation
Michael
Malenitza’s Prior Industry
Red Willow Features Entertainment
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Wells Fargo
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Capital One
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Ucla Anderson
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The Walt Disney Company Abc Television
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Live Nation
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Work Experience

Live Nation
Director - Business Development of CRM & Analytics
Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
The Walt Disney Company Abc Television
Consumer Relationship Management
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Ucla Anderson
MBA Student
Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Capital One
Business Manager
Mon Nov 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Wells Fargo
Investment Financial Consultant
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Red Willow Features Entertainment
Co-Founder, Head of Development
Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)