
Murray Cassar
With over 22 years of experience in various industries, including financial services, higher education, academic publishing, EdTech, corporate... | Smartgroup, L 8 133 Castlereagh St, Australia
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Murray Cassar’s Emails mc****@ii****.com
Murray Cassar’s Phone Numbers 6128223****
Social Media
Murray Cassar’s Location Smartgroup, L 8 133 Castlereagh St, Australia
Murray Cassar’s Expertise With over 22 years of experience in various industries, including financial services, higher education, academic publishing, EdTech, corporate training, and information analytics, I am a seasoned business professional with a passion for driving growth and innovation. My core competencies include strategy, sales management, direct and digital marketing, campaign management, marketing technology and automation, product management, lead generation, budgeting, analytics, supplier/agency management, and customer service. I have successfully worked with and managed diverse teams to maximise revenue and profitability through strategic analysis, customer segmentation, content creation, lead generation, and conversion. I am an effective communicator and negotiator with internal and external stakeholders at all levels of business and government. Additionally, I am an alumni industry panel member for customer experience at the Australian Institute of Business, where I share my insights and expertise on the latest trends and developments in the business world. Dual international Australian representative athlete in Triathlon and Duathlon.
Murray Cassar’s Current Industry The Tax Institute
Murray
Cassar’s Prior Industry
Iir Conferences
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Iir
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Informa
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Elsevier
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Smartgroup
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Australian Institute Of Business
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The Tax Institute
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Work Experience

The Tax Institute
Executive General Manager - Education
Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Australian Institute Of Business
Alumni Industry Panel Member – Customer Experience
Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Smartgroup
General Manager - Customer Education & Field Sales
Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Elsevier
Education Director | Australia and New Zealand
Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Elsevier
Head of Education Solutions & Marketing | Australia and New Zealand
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Elsevier
Head of Marketing
Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Informa
Marketing Director
Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Informa
Head of Marketing & Data
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Iir Conferences
Head of Marketing, Sales & Service
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Iir
Marketing Manager
Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Iir Conferences
Customer Service Manager
Thu Aug 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Iir Conferences
Database Team Leader
Tue Aug 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)