Paul Tatman-madsen p.tatman@btinternet.com & | • Marketing lead responsible for a three-year programme to switch thousands of existing customers to an enhanced product. • Using data analysis to identify customers with accelerating revenue decline and triggering a sales-led intervention. • Developing and implementing the customer marketing strategy designed to reduce the revenue decline in the franking channel. • Managing a Senior Product Manager and Franking Channel Development Manager.• Using data analysis to identify customers with accelerating revenue decline • Work with the Royal Mail Sales organisation and a third party sales agency to engage customers and understand the reasons for their change in usage behaviour and to pitch a proposition • Monitoring the ongoing performance of the customers we've engaged with and reporting on the effectiveness of the trial programme to senior stakeholders. • As a member of the Executive Team, I was responsible for the development, evolution and execution of the AMU’s marketing and comms strategy, guiding the team and customers through two significant changes to their licensing models and privatisation. • Grew the number of organisations using the Postcode Address File (PAF) by 25% and, in a single year, doubled revenues of the Multiple Residence dataset. • Appointed divisional lead for Royal Mail’s marketing transformation programme. The outcome of the programme saw the introduction of a new agency model, selection and on-boarding of new agency partners along with a new approach to campaign planning, delivery and governance. • Designed the PO Box retention strategy. In the first year alone, exceed revenue target and improved retention by 3% whilst converting an additional 5% of the customer base to Direct Debit.• Led the development of the Customer Planning Document, a tool for that enabled Sales to easily view the customers advertising history, existing advertising packages and spend in other media. • Introduced new payment terms for customers with a history of bad debt, enabling them to continue to advertise their products and services. • Using data analysis, established and communicated the product sales strategy focused on upselling and cross selling customers to a more valuable advertising package. Resulted in a significant improvement in retention and an increase in sales of multimedia, multi-area advertising packages.

Paul Tatman-madsen

• Marketing lead responsible for a three-year programme to switch thousands of existing customers to an enhanced product....

London, London, United Kingdom

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Paul Tatman-madsen’s Location London, London, United Kingdom

Paul Tatman-madsen’s Expertise • Marketing lead responsible for a three-year programme to switch thousands of existing customers to an enhanced product. • Using data analysis to identify customers with accelerating revenue decline and triggering a sales-led intervention. • Developing and implementing the customer marketing strategy designed to reduce the revenue decline in the franking channel. • Managing a Senior Product Manager and Franking Channel Development Manager.• Using data analysis to identify customers with accelerating revenue decline • Work with the Royal Mail Sales organisation and a third party sales agency to engage customers and understand the reasons for their change in usage behaviour and to pitch a proposition • Monitoring the ongoing performance of the customers we've engaged with and reporting on the effectiveness of the trial programme to senior stakeholders. • As a member of the Executive Team, I was responsible for the development, evolution and execution of the AMU’s marketing and comms strategy, guiding the team and customers through two significant changes to their licensing models and privatisation. • Grew the number of organisations using the Postcode Address File (PAF) by 25% and, in a single year, doubled revenues of the Multiple Residence dataset. • Appointed divisional lead for Royal Mail’s marketing transformation programme. The outcome of the programme saw the introduction of a new agency model, selection and on-boarding of new agency partners along with a new approach to campaign planning, delivery and governance. • Designed the PO Box retention strategy. In the first year alone, exceed revenue target and improved retention by 3% whilst converting an additional 5% of the customer base to Direct Debit.• Led the development of the Customer Planning Document, a tool for that enabled Sales to easily view the customers advertising history, existing advertising packages and spend in other media. • Introduced new payment terms for customers with a history of bad debt, enabling them to continue to advertise their products and services. • Using data analysis, established and communicated the product sales strategy focused on upselling and cross selling customers to a more valuable advertising package. Resulted in a significant improvement in retention and an increase in sales of multimedia, multi-area advertising packages.

Paul Tatman-madsen’s Current Industry Royal Mail

Paul Tatman-madsen’s Prior Industry
Hewlett-Packard | Thomson Local | Royal Mail

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Work Experience

Royal Mail

Head of Consumer Products

Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Royal Mail

Customer Engagement Manager -- Regulated Products

Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Royal Mail

Customer Engagement Manager (6 month secondment) -- Regulated Products

Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Royal Mail

Marketing & Communications Manager -- Address Management Unit

Mon Dec 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Thomson Local

Customer Retention and Segmentation Manager -- Planning & Insight team

Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)

Thomson Local

Marketing Exec. through to Senior Marketing Executive

Thu Nov 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)

Hewlett-Packard

Product Manager

Sat Jul 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)

Hewlett-Packard

Marketing Associate - Industrial Placement

Mon Jun 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)

Skills

Languages

FAQ About Paul Tatman-madsen

Paul Tatman-madsen is located at
London, London, United Kingdom

Paul Tatman-madsen is a
• Marketing lead responsible for a three-year programme to switch thousands of existing customers to an enhanced product. • Using data analysis to identify customers with accelerating revenue decline and triggering a sales-led intervention. • Developing and implementing the customer marketing strategy designed to reduce the revenue decline in the franking channel. • Managing a Senior Product Manager and Franking Channel Development Manager.• Using data analysis to identify customers with accelerating revenue decline • Work with the Royal Mail Sales organisation and a third party sales agency to engage customers and understand the reasons for their change in usage behaviour and to pitch a proposition • Monitoring the ongoing performance of the customers we've engaged with and reporting on the effectiveness of the trial programme to senior stakeholders. • As a member of the Executive Team, I was responsible for the development, evolution and execution of the AMU’s marketing and comms strategy, guiding the team and customers through two significant changes to their licensing models and privatisation. • Grew the number of organisations using the Postcode Address File (PAF) by 25% and, in a single year, doubled revenues of the Multiple Residence dataset. • Appointed divisional lead for Royal Mail’s marketing transformation programme. The outcome of the programme saw the introduction of a new agency model, selection and on-boarding of new agency partners along with a new approach to campaign planning, delivery and governance. • Designed the PO Box retention strategy. In the first year alone, exceed revenue target and improved retention by 3% whilst converting an additional 5% of the customer base to Direct Debit.• Led the development of the Customer Planning Document, a tool for that enabled Sales to easily view the customers advertising history, existing advertising packages and spend in other media. • Introduced new payment terms for customers with a history of bad debt, enabling them to continue to advertise their products and services. • Using data analysis, established and communicated the product sales strategy focused on upselling and cross selling customers to a more valuable advertising package. Resulted in a significant improvement in retention and an increase in sales of multimedia, multi-area advertising packages. Royal Mail

Paul Tatman-madsen currently works in the
Royal Mail

Paul Tatman-madsen specializes in
• Marketing lead responsible for a three-year programme to switch thousands of existing customers to an enhanced product. • Using data analysis to identify customers with accelerating revenue decline and triggering a sales-led intervention. • Developing and implementing the customer marketing strategy designed to reduce the revenue decline in the franking channel. • Managing a Senior Product Manager and Franking Channel Development Manager.• Using data analysis to identify customers with accelerating revenue decline • Work with the Royal Mail Sales organisation and a third party sales agency to engage customers and understand the reasons for their change in usage behaviour and to pitch a proposition • Monitoring the ongoing performance of the customers we've engaged with and reporting on the effectiveness of the trial programme to senior stakeholders. • As a member of the Executive Team, I was responsible for the development, evolution and execution of the AMU’s marketing and comms strategy, guiding the team and customers through two significant changes to their licensing models and privatisation. • Grew the number of organisations using the Postcode Address File (PAF) by 25% and, in a single year, doubled revenues of the Multiple Residence dataset. • Appointed divisional lead for Royal Mail’s marketing transformation programme. The outcome of the programme saw the introduction of a new agency model, selection and on-boarding of new agency partners along with a new approach to campaign planning, delivery and governance. • Designed the PO Box retention strategy. In the first year alone, exceed revenue target and improved retention by 3% whilst converting an additional 5% of the customer base to Direct Debit.• Led the development of the Customer Planning Document, a tool for that enabled Sales to easily view the customers advertising history, existing advertising packages and spend in other media. • Introduced new payment terms for customers with a history of bad debt, enabling them to continue to advertise their products and services. • Using data analysis, established and communicated the product sales strategy focused on upselling and cross selling customers to a more valuable advertising package. Resulted in a significant improvement in retention and an increase in sales of multimedia, multi-area advertising packages.

Paul Tatman-madsen speaks the following languages:
No languages available.

Paul Tatman-madsen has prior experience in the following industries:
Royal Mail , Royal Mail , Royal Mail , Royal Mail , Thomson Local , Thomson Local , Hewlett-Packard , Hewlett-Packard

Paul Tatman-madsen has the following professional experience:
Royal Mail , Royal Mail , Royal Mail , Royal Mail , Thomson Local , Thomson Local , Hewlett-Packard , Hewlett-Packard .