
Peter Ni
Peter possesses over 25 years experience in the advertising media industry at full-service and specialist media and digital... | Sydney, New South Wales, Australia
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Peter Ni’s Location Sydney, New South Wales, Australia
Peter Ni’s Expertise Peter possesses over 25 years experience in the advertising media industry at full-service and specialist media and digital agencies in Sydney, London, Amsterdam and Singapore, including senior roles at CIA Medianetwork (now WaveMaker), Wieden+Kennedy and Starcom. He has strong experience developing global online and offline media advertising campaigns, and has won coveted industry awards on campaigns for Microsoft, Oracle and Singapore Tourism Board. He has planned and managed multinational B2C advertising campaigns across all media for some of the world’s top brands including Microsoft, Coca-Cola, Nike, Sony, Shell, Amazon and General Motors. Peter's B2B credentials include online-focused demand generation/fulfillment campaigns for multinational blue chips including Oracle and Avaya. At Effectr, Peter leverages his experience and relationships to aid SMBs to better leverage digital marketing to streamline their marketing processes, improve ROI and maximise growth. Whether helping a business create a digital presence from scratch, or to increasing the effectiveness of existing digital assets, Effectr's areas of expertise include: - digital marketing strategy - search engine marketing - search engine optimisation - social media management and promotion - online advertising (programmatic and premium display) - site & search retargeting - email marketing - conversion rate optimisation A keen and involved tennis enthusiast, Peter also serves as President of the Youth Branch of Eastwood-Thornleigh District Tennis Association.
Peter Ni’s Current Industry Effectr
Peter
Ni’s Prior Industry
Cia Medianetwork
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Wieden Kennedy
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Starcom Mediavest
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Orange Line
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Effectr
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Work Experience

Effectr
Managing Director
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Orange Line
Director, Digital Platforms
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Starcom Mediavest
Director
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Wieden Kennedy
Media Strategist
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Cia Medianetwork
Account Director
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Cia Medianetwork
Media Account Manager
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Cia Medianetwork
Account Manager
Sat Jan 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)