
Pierre-Axel Pejouan
Brand experience and strategy. Empathetic problem-solving and storytelling. A taste for the unexpected. For the past 14 years,... | Amsterdam, North Holland, Netherlands
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Pierre-Axel Pejouan’s Location Amsterdam, North Holland, Netherlands
Pierre-Axel Pejouan’s Expertise Brand experience and strategy. Empathetic problem-solving and storytelling. A taste for the unexpected. For the past 14 years, I have worked with innovative creative shops and international groups — Konbini, TBWA, Ogilvy, AKQA, AnalogFolk and now Monks. My career path tracks major industry shifts: the rise of social and creator-powered brand content, embedding technology and service design into marketing, blending creativity and business transformation, the emergence of AI and automation. My skills span branding, social, content, experiential, service design, and business transformation — helping brands navigate decisive cultural, technological, and organizational changes. I have partnered with world-leading brands across categories including Amazon Prime Video, Netflix, Nike, L’Oréal, Orange, Citroën, Piaget, Paco Rabanne, Prada, Tommy Hilfiger, Philips, Heineken, Johnnie Walker. Working with Nike for eight years between Portland and Amsterdam, I had the opportunity to contribute to key strategic initiatives including the prioritization of DTC, digital channels (Nike App, NRC, NTC, .com), editorial content and membership, as well as product innovation and key launches. At AnalogFolk I led the strategic output for Nike’s first Air Max Day campaign created for kids, by kids on Roblox and Nike Mind Sets, a global program linking mindful movement to mental well-being. With Amazon Prime Video, I was able to translate my passion for the entertainment industry into award-winning experiential and social work to launch some of their most successful titles, expanding on their stories, finding unexpected ways to bring audiences in. From Paris to Portland and Amsterdam, I have developed a fluid and multi-faceted approach to strategy fuelled by consumer research and an obsessive taste for pop culture. Partnering closely with talent across design, music, fashion, tech, and entertainment for over a decade I have a deep passion for craft, acknowledging that strategy is only as good as the creative it unlocks and the impact it delivers. With each project, collaboration is at the heart of my process, leading strategists and partnering with creatives, accounts, production, vendors, and client stakeholders from business planning to insight, delivery, and reporting. I come with a holistic understanding of the industry and its disciplines, a strong ability to distinguish fads from lasting trends, and a keen eye for identifying work that will resonate with consumers and deliver results. Let’s talk!
Pierre-Axel Pejouan’s Current Industry Monks
Pierre-Axel
Pejouan’s Prior Industry
Konbini
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Tbwa Paris
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Ogilvyone Worldwide
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Akqa
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Analogfolk
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Monks
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Work Experience

Monks
VP, Social Strategy EMEA
Mon Jul 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Analogfolk
Head of Strategy
Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Analogfolk
Strategy Director
Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Akqa
Associate Strategy Director
Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Akqa
Strategic Planner
Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Ogilvyone Worldwide
Strategic Planner
Thu May 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Tbwa Paris
Digital Strategist
Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Konbini
Strategic Planner
Sun Nov 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)