
Qing Merrell
Collaborative and accountable with years of experience working on data to identify actionable insights and recommend solutions; Strong...
46210 West 11 Mile Road, Novi, United States
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Qing Merrell’s Emails [email protected]
Qing Merrell’s Phone Numbers No phone number available.
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Qing Merrell’s Location 46210 West 11 Mile Road, Novi, United States
Qing Merrell’s Expertise Collaborative and accountable with years of experience working on data to identify actionable insights and recommend solutions; Strong background in statistical analysis and research methodology; Deep experience in data management with attention to detail and accuracy; Extensive experience with survey study and analysis; Demonstrated record of success in analytical problem-solving. Trusted advisor for management and team members on analytic approach and statistical analysis. Key areas of expertise • Study and research design, questionnaire design and data evaluation • Extensive experience with complex statistical analyses including predictive modeling using statistical software SAS /SPSS • Data management • Presentation of analysis results • Alteryx, SQL, Teradata, Hadoop environment • Microsoft Office suite (PowerPoint, Excel, Word) Some Accomplishments • Explored vehicle service and sales data among Call Center customers and provided budget/resources reallocation recommendations to senior management for a multi-million Customer Loyalty program. • Queried millions of rows of data landed in the databases and performed data manipulation such as data gathering, data cleaning, data wrangling, etc. Worked with the IT team to investigate data inconsistency issues. • Spearheaded demographic profiling analyses on various customer touchpoint data, used statistical techniques to understand customer experience issues at both dealership and company levels, and to find specific opportunities for enhancing customer experience. • Constructed comprehensive reports, executive summaries, and charts to inform findings to clients and team members. • Coordinated across functional teams to obtain data and to analyze and determine marketing campaigns and promotion effectiveness by assessing incremental lift over test/control groups. • Provided sampling consulting to the project team on a pilot direct marketing campaign. • Engaged in developing purchase predictive models to identify optimal audiences to receive campaign offerings and save campaign costs. • Led customer analytics on a multi-million customer satisfaction program to evaluate customer satisfaction survey scores over time and to identify customer experience factors attributing to satisfaction and loyalty improvement.
Qing Merrell’s Current Industry Ford Motor
Qing
Merrell’s Prior Industry
Ford Motor
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Maritz Research
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Epsilon
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Work Experience

Ford Motor
Data Scientist/Customer Insights Analyst
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Epsilon
Manager, Analytics
Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Maritz Research
Senior Research Analyst
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Ford Motor
Customer Engagement Analytic
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