
Rigine Tay
Tremendously enjoyed my experience in end-to-end marketing & campaign management across 40 FMCG international and local brands such... | Singapore
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Rigine Tay’s Location Singapore
Rigine Tay’s Expertise Tremendously enjoyed my experience in end-to-end marketing & campaign management across 40 FMCG international and local brands such as Kleenex, Martell, Absolut, Coca-Cola, Energizer, Greenfields, Din Tai Fung, Cocoa Trees & Culina across Modern, General Trade, Ecommerce channels & B2B2C brands (NTU, Duke-NUS, JLL, Pan Pacific). B2B clients: Singtel, Alibaba Cloud, Autodesk, Deel, Equinix, Deltek, Fortinet, Yellow.ai, EDB, Splunk, Claroty, Telstra, Acer, JustGlobal I had seen the transformative value of data analytics to glean insights for business strategies. This has ignited my passion to deepen the sweet spot of combining performance marketing and business analytics to catapult ROI, powered by Brand Story and Digital Marketing Strategies. As an organized self-starter, I turn unstructured elements into a coherent whole with details to meet quality standard and achieve the big goal. I like sharpening facts & social perspectives to contribute towards business innovation, strategy and implementation. Lifelong learning is in my blood. As an ambivert, I enjoy being a go-to-person & empowering others. Strengths: ★ Business acumen to transform data into actionable insights The art & science of holistic thinking. Injecting marketing creativity backed by methodology & analytics framework to solve business issues. ★ Critical thinking for business needs analysis Collaborative across functional, technical teams to collect & disseminate information. Craft challenging business issues & marketing objectives into requirements. Solve customers' issues in fast-paced environments to achieve stakeholders’ satisfaction & speed-to-market. ★ Project Management for entire Project Life Cycle Increasing completion rate to 100% for all milestones of 15 abandoned mid-stream projects within 3 months. ★ Managed > 50 digital marketing campaigns for online, social media platforms & optimized funnel metrics for 10% improvement & upwards. ★ Serviced >50 clients across B2B, B2C sectors for digital marketing & market research work ★ Championed 5 new e-commerce channels within 2 months, driving branding & promotional activities, increasing sales revenue by 40% Specialties ★ Campaign Management (B2B, B2C) ★ Digital Marketing Performance Marketing ★ Social Media Marketing ★ Account Management Project Management ★ Data Analytics Data Visualization Market Research Marketing, Web Analytics ★ Integrated Marketing Brand Management Go-to-market strategy Brand Strategy ★ Stakeholders Management ★ Trade Marketing Category Management Ecommerce [email protected]
Rigine Tay’s Current Industry Mediatropy
Rigine
Tay’s Prior Industry
Mediacorp
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Kimberly Clark
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Fast Moving Consumer Goods
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Pernod Ricard
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Culina
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Sansesan Global
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Din Tai Fung
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Iclick Media
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Klwtt
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Singtel
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Rise By Digitalbcg Academy
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Groupm Nexus
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Madison Logic
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B2b Media
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Mediatropy
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Work Experience

Mediatropy
Senior Account Manager
Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
B2b Media
Customer Experience Manager
Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Madison Logic
Campaign Manager
Thu Sep 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Groupm Nexus
Campaign Delivery Manager
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Rise By Digitalbcg Academy
Digital Marketing - Performance Marketing (MarTech, AdTech)
Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Singtel
Data Analyst and Tableau Project Manager (Technology)
Wed Jul 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Klwtt
Client Services Manager - Digital Marketing & Email Automation (MarTech)
Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Iclick Media
Project Manager - Digital Marketing & Social Media (MarTech, AdTech)
Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Din Tai Fung
Regional Brand Development Manager (Brand Strategist)
Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Sansesan Global
Product Development | Brand Development | Ecommerce | Strategy Planning
Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Culina
Assistant Sales & Marketing Manager (F&B - FMCG)
Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Pernod Ricard
Assistant Brand Manager (FMCG - Luxury)
Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Fast Moving Consumer Goods
Channel Marketing Assistant Manager (including E-Commerce)
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Kimberly Clark
Category Analyst - Trade marketing (FMCG)
Thu Feb 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Mediacorp
Marketing Research Analyst (Consulting)
Sat Mar 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)