
Rigo Viezca
With 14 years of specializing in the CPG industry, I partner with clients who work within FMCG, gain... | New York, New York, United States
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Rigo Viezca’s Emails ri****@fr****.ai
Rigo Viezca’s Phone Numbers No phone number available.
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Rigo Viezca’s Location New York, New York, United States
Rigo Viezca’s Expertise With 14 years of specializing in the CPG industry, I partner with clients who work within FMCG, gain a deeper understanding of their consumers or customers, drive higher returns on new product development, and identify potential threats and opportunities within their respective or adjacent categories—using data and AI. My focus for the past six years continues to build solutions utilizing Machine Learning techniques such as NLP, Classification, Clustering, Neural Nets & Deep Learning—an Augmented Intelligence approach to identify growth, land impactful insight, and drive action. In today's fiercely competitive marketplace, companies need a relevant frame of reference to succeed. With my in-depth knowledge of market research, brand & category development, and human insights, I offer a unique and consultative perspective to help clients gain a significant edge over their competitors. Specialties: Artificial Intelligence, Consumer & Market Intelligence, Channel & Category Management, and Trends & Innovation
Rigo Viezca’s Current Industry Fractal
Rigo
Viezca’s Prior Industry
Big Ten Network
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Aerotek
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Mintel
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Nielsen
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Signals Analytics
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Streetbees
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Fractal
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Work Experience

Fractal
Global Strategic Account Director
Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Streetbees
Global Strategic Client Director
Sun Nov 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Signals Analytics
Global Head of FMCG Solutions
Sat Jun 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Nov 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Signals Analytics
Global Director
Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Nielsen
Client Manager
Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Mintel
Senior Account Director
Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Mintel
Account Director
Wed Oct 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Mintel
Director of Business Development: Canada & Mid-Atlantic
Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Mintel
Director of Account Management - Americas
Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Mintel
Director of Business Development: Mid-Atlantic Region
Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Aerotek
Account Manager
Tue Nov 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Aerotek
Recruiter II
Sat Oct 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Nov 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Aerotek
Recruiter
Fri Oct 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Big Ten Network
Marketing Intern
Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)