Rik Walters rik.walters@gofreight.co & | A high-impact growth marketing executive with 20+ years of strategic growth and demand marketing leadership in B2B SaaS and Fortune 100 B2C global companies. I excel at identifying market trends, aligning innovative products with marketing and sales go-to-market strategies, and successfully bringing them to market. My expertise includes developing and executing go-to-market and growth marketing strategies through integrated demand generation, field marketing, paid digital media, content development, events, performance marketing, and lifecycle marketing. I have directed website optimization for accurate ABM traffic funneling, leveraging CRO and SEO to drive maximum growth, customer acquisition efficiency, retention, and lifetime value. With extensive experience in B2B and B2B2C environments, particularly in SaaS, I have driven massive pipeline growth and revenue acceleration (from 5M to 500M) in fast-paced startups, leading to multiple successful exits–acquisition, and IPO. My technical acumen and strategic insights deliver top-tier SaaS products and translate complex concepts into actionable plans, fostering organizational alignment and driving results that exceed expectations. Key Strengths: Data-Driven Marketing: • Actionable Insights: Utilize analytics to measure and adjust marketing initiatives, translating data into actionable strategies and CAC efficiency. • Metrics: Analyze full-funnel data to inform investment decisions and recommend actions. • Budget Management: Manage marketing budgets, ensuring optimal resource allocation and maximum ROI. Collaboration & Leadership: • Cross-functional partnerships: Align with sales, product, operations, and customer service teams to ensure marketing strategies that align with customer-first focus and are congruent with company goals. • Team Management: Foster a culture of creativity, collaboration, and accountability within high-performing teams. • Results-oriented: Achieve results through strategic thinking, anticipating trends, and articulating visions for sustainable value. Technical Proficiency: • Platforms, Tools: Proficient in Salesforce, HubSpot, Marketo, Clari, Gong, Outreach, ZoomInfo, LeanData, Revenue.io, Chorus.ai, SalesLoft, Drift, Demandbase, Terminus, 6Sense, ChatGPT, Jasper, Canva, SQL, Tableau, Power BI, AI, ML, Cloud Computing, Big Data, IT Security, Cybersecurity, Real-Time Analytics, iPaaS, Snowflake, Jira, Asana. Let's connect and discuss how I can help drive your company's growth and success.

Rik Walters

A high-impact growth marketing executive with 20+ years of strategic growth and demand marketing leadership in B2B SaaS...

San Francisco Bay Area, San Francisco Bay Area, United States

*50 free lookup(s) per month.

No credit card required.

Rik Walters’s Emails [email protected]

Rik Walters’s Phone Numbers No phone number available.

Social Media

Rik Walters’s Location San Francisco Bay Area, San Francisco Bay Area, United States

Rik Walters’s Expertise A high-impact growth marketing executive with 20+ years of strategic growth and demand marketing leadership in B2B SaaS and Fortune 100 B2C global companies. I excel at identifying market trends, aligning innovative products with marketing and sales go-to-market strategies, and successfully bringing them to market. My expertise includes developing and executing go-to-market and growth marketing strategies through integrated demand generation, field marketing, paid digital media, content development, events, performance marketing, and lifecycle marketing. I have directed website optimization for accurate ABM traffic funneling, leveraging CRO and SEO to drive maximum growth, customer acquisition efficiency, retention, and lifetime value. With extensive experience in B2B and B2B2C environments, particularly in SaaS, I have driven massive pipeline growth and revenue acceleration (from 5M to 500M) in fast-paced startups, leading to multiple successful exits–acquisition, and IPO. My technical acumen and strategic insights deliver top-tier SaaS products and translate complex concepts into actionable plans, fostering organizational alignment and driving results that exceed expectations. Key Strengths: Data-Driven Marketing: • Actionable Insights: Utilize analytics to measure and adjust marketing initiatives, translating data into actionable strategies and CAC efficiency. • Metrics: Analyze full-funnel data to inform investment decisions and recommend actions. • Budget Management: Manage marketing budgets, ensuring optimal resource allocation and maximum ROI. Collaboration & Leadership: • Cross-functional partnerships: Align with sales, product, operations, and customer service teams to ensure marketing strategies that align with customer-first focus and are congruent with company goals. • Team Management: Foster a culture of creativity, collaboration, and accountability within high-performing teams. • Results-oriented: Achieve results through strategic thinking, anticipating trends, and articulating visions for sustainable value. Technical Proficiency: • Platforms, Tools: Proficient in Salesforce, HubSpot, Marketo, Clari, Gong, Outreach, ZoomInfo, LeanData, Revenue.io, Chorus.ai, SalesLoft, Drift, Demandbase, Terminus, 6Sense, ChatGPT, Jasper, Canva, SQL, Tableau, Power BI, AI, ML, Cloud Computing, Big Data, IT Security, Cybersecurity, Real-Time Analytics, iPaaS, Snowflake, Jira, Asana. Let's connect and discuss how I can help drive your company's growth and success.

Rik Walters’s Current Industry The Gtm Circle

Not the Rik Walters you were looking for?

Find accurate emails & phone numbers for over 700M professionals.

Work Experience

The Gtm Circle

Member

Wed Mar 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Gofreight

Vice President, Growth Marketing, RevOps and Sales Development

Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Revdata Ai

Growth Advisor

Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Full View Data

Executive Board Member

Tue Nov 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Revgenius

Member

Tue Feb 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Cradlepoint Part Of Ericsson

Vice President, Global Demand Marketing and Sales Development

Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Snaplogic

Sr. Director, Global Demand Marketing

Thu Feb 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Drift A Salesloft

Product Marketing Advisor

Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Redis

Sr. Director, Global Demand Marketing

Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Twitter

Senior Director, Global Marketing and Sales Development

Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Twitter

Director, Growth Marketing And Business Development

Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

Apple

Director, Product and Solutions Marketing

Wed Feb 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

Apple

Senior Product Manager - iPod

Tue Jun 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)

California Youth Soccer Association Cal North Soccer

Assistant Women Soccer Coach

Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

Apple

Product Manager

Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jun 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)

Mercedes Benz Usa

Senior Product Manager

Mon Apr 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)

Panther Southern Sun

Drummer, Singer

Wed Jan 01 1986 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time)

Skills

Languages

FAQ About Rik Walters

Rik Walters is located at
San Francisco Bay Area, San Francisco Bay Area, United States

Rik Walters is a
A high-impact growth marketing executive with 20+ years of strategic growth and demand marketing leadership in B2B SaaS and Fortune 100 B2C global companies. I excel at identifying market trends, aligning innovative products with marketing and sales go-to-market strategies, and successfully bringing them to market. My expertise includes developing and executing go-to-market and growth marketing strategies through integrated demand generation, field marketing, paid digital media, content development, events, performance marketing, and lifecycle marketing. I have directed website optimization for accurate ABM traffic funneling, leveraging CRO and SEO to drive maximum growth, customer acquisition efficiency, retention, and lifetime value. With extensive experience in B2B and B2B2C environments, particularly in SaaS, I have driven massive pipeline growth and revenue acceleration (from 5M to 500M) in fast-paced startups, leading to multiple successful exits–acquisition, and IPO. My technical acumen and strategic insights deliver top-tier SaaS products and translate complex concepts into actionable plans, fostering organizational alignment and driving results that exceed expectations. Key Strengths: Data-Driven Marketing: • Actionable Insights: Utilize analytics to measure and adjust marketing initiatives, translating data into actionable strategies and CAC efficiency. • Metrics: Analyze full-funnel data to inform investment decisions and recommend actions. • Budget Management: Manage marketing budgets, ensuring optimal resource allocation and maximum ROI. Collaboration & Leadership: • Cross-functional partnerships: Align with sales, product, operations, and customer service teams to ensure marketing strategies that align with customer-first focus and are congruent with company goals. • Team Management: Foster a culture of creativity, collaboration, and accountability within high-performing teams. • Results-oriented: Achieve results through strategic thinking, anticipating trends, and articulating visions for sustainable value. Technical Proficiency: • Platforms, Tools: Proficient in Salesforce, HubSpot, Marketo, Clari, Gong, Outreach, ZoomInfo, LeanData, Revenue.io, Chorus.ai, SalesLoft, Drift, Demandbase, Terminus, 6Sense, ChatGPT, Jasper, Canva, SQL, Tableau, Power BI, AI, ML, Cloud Computing, Big Data, IT Security, Cybersecurity, Real-Time Analytics, iPaaS, Snowflake, Jira, Asana. Let's connect and discuss how I can help drive your company's growth and success. The Gtm Circle

Rik Walters currently works in the
The Gtm Circle

Rik Walters specializes in
A high-impact growth marketing executive with 20+ years of strategic growth and demand marketing leadership in B2B SaaS and Fortune 100 B2C global companies. I excel at identifying market trends, aligning innovative products with marketing and sales go-to-market strategies, and successfully bringing them to market. My expertise includes developing and executing go-to-market and growth marketing strategies through integrated demand generation, field marketing, paid digital media, content development, events, performance marketing, and lifecycle marketing. I have directed website optimization for accurate ABM traffic funneling, leveraging CRO and SEO to drive maximum growth, customer acquisition efficiency, retention, and lifetime value. With extensive experience in B2B and B2B2C environments, particularly in SaaS, I have driven massive pipeline growth and revenue acceleration (from 5M to 500M) in fast-paced startups, leading to multiple successful exits–acquisition, and IPO. My technical acumen and strategic insights deliver top-tier SaaS products and translate complex concepts into actionable plans, fostering organizational alignment and driving results that exceed expectations. Key Strengths: Data-Driven Marketing: • Actionable Insights: Utilize analytics to measure and adjust marketing initiatives, translating data into actionable strategies and CAC efficiency. • Metrics: Analyze full-funnel data to inform investment decisions and recommend actions. • Budget Management: Manage marketing budgets, ensuring optimal resource allocation and maximum ROI. Collaboration & Leadership: • Cross-functional partnerships: Align with sales, product, operations, and customer service teams to ensure marketing strategies that align with customer-first focus and are congruent with company goals. • Team Management: Foster a culture of creativity, collaboration, and accountability within high-performing teams. • Results-oriented: Achieve results through strategic thinking, anticipating trends, and articulating visions for sustainable value. Technical Proficiency: • Platforms, Tools: Proficient in Salesforce, HubSpot, Marketo, Clari, Gong, Outreach, ZoomInfo, LeanData, Revenue.io, Chorus.ai, SalesLoft, Drift, Demandbase, Terminus, 6Sense, ChatGPT, Jasper, Canva, SQL, Tableau, Power BI, AI, ML, Cloud Computing, Big Data, IT Security, Cybersecurity, Real-Time Analytics, iPaaS, Snowflake, Jira, Asana. Let's connect and discuss how I can help drive your company's growth and success.

Rik Walters speaks the following languages:
No languages available.

Rik Walters has prior experience in the following industries:
Gofreight , Revdata Ai , Revgenius , Cradlepoint Part Of Ericsson , Snaplogic , Drift A Salesloft , Redis , Twitter , Twitter , Apple , Apple , California Youth Soccer Association Cal North Soccer , Apple , Mercedes Benz Usa , Panther Southern Sun

Rik Walters has the following professional experience:
The Gtm Circle , Gofreight , Revdata Ai , Full View Data , Revgenius , Cradlepoint Part Of Ericsson , Snaplogic , Drift A Salesloft , Redis , Twitter , Twitter , Apple , Apple , California Youth Soccer Association Cal North Soccer , Apple , Mercedes Benz Usa , Panther Southern Sun .