Robert Passikoff

Robert Passikoff

Award-Winning Internationally-Recognized Brand Strategist, Market Researcher & Best-Selling Author
New York, New York, United States

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Work Experience

Brand Keys, Inc.

Founder and President

1984-09-01 - Present

William Esty Advertising

EVP Strategic Planning

1981-01-01 - 1984-09-01

Young & Rubicam

Executive Vice President, Strategic Planning

1979-01-01 - 1981-06-01

Skills

predicting category dynamics brand health initiatives measuring brand equity communication testing media optimization research optimization

Languages

English