Robyn Mcrae robyn.mcrae@ibm.com & | Advertising and media professional with deep understanding of brand equity and consumer definition, behaviors and motivations. A proven track record of innovative and results-oriented media and marketing strategies from launching brands to direct response conversion, all while guiding consumers through the purchase funnel. Deep experience with educating and managing client expectations, and disseminating best practices and knowledge across internal and external agency teams. Specialties include integrated (TV, digital, SEM, print, OOH, mobile, etc.) marketing and media planning across technology, luxury, entertainment, fashion, hospitality, pharma and CPG industries. Knowledge of qualitative and quantitative research practices for market data, consumer insights and media metrics.

Robyn Mcrae

Advertising and media professional with deep understanding of brand equity and consumer definition, behaviors and motivations. A proven...

New York, New York, United States

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Robyn Mcrae’s Emails [email protected]

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Robyn Mcrae’s Location New York, New York, United States

Robyn Mcrae’s Expertise Advertising and media professional with deep understanding of brand equity and consumer definition, behaviors and motivations. A proven track record of innovative and results-oriented media and marketing strategies from launching brands to direct response conversion, all while guiding consumers through the purchase funnel. Deep experience with educating and managing client expectations, and disseminating best practices and knowledge across internal and external agency teams. Specialties include integrated (TV, digital, SEM, print, OOH, mobile, etc.) marketing and media planning across technology, luxury, entertainment, fashion, hospitality, pharma and CPG industries. Knowledge of qualitative and quantitative research practices for market data, consumer insights and media metrics.

Robyn Mcrae’s Current Industry Ibm

Robyn Mcrae’s Prior Industry
Carat Freeman | Hill Holliday | Rda International | Mindshare | Ibm

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Work Experience

Ibm

Global VP of Paid Media and Demand Automation

Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Ibm

Global Executive Director of Performance Media & Marketing Automation

Wed Jul 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Ibm

Executive Director - Performance Marketing & Media

Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Ibm

Performance Media - Digital Strategist

Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Mindshare

Director of Strategic Planning

Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

Rda International

Media Director

Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Apr 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)

Hill Holliday

Media Supervisor

Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)

Carat Freeman

Media Planner

Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)

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FAQ About Robyn Mcrae

Robyn Mcrae is located at
New York, New York, United States

Robyn Mcrae is a
Advertising and media professional with deep understanding of brand equity and consumer definition, behaviors and motivations. A proven track record of innovative and results-oriented media and marketing strategies from launching brands to direct response conversion, all while guiding consumers through the purchase funnel. Deep experience with educating and managing client expectations, and disseminating best practices and knowledge across internal and external agency teams. Specialties include integrated (TV, digital, SEM, print, OOH, mobile, etc.) marketing and media planning across technology, luxury, entertainment, fashion, hospitality, pharma and CPG industries. Knowledge of qualitative and quantitative research practices for market data, consumer insights and media metrics. Ibm

Robyn Mcrae currently works in the
Ibm

Robyn Mcrae specializes in
Advertising and media professional with deep understanding of brand equity and consumer definition, behaviors and motivations. A proven track record of innovative and results-oriented media and marketing strategies from launching brands to direct response conversion, all while guiding consumers through the purchase funnel. Deep experience with educating and managing client expectations, and disseminating best practices and knowledge across internal and external agency teams. Specialties include integrated (TV, digital, SEM, print, OOH, mobile, etc.) marketing and media planning across technology, luxury, entertainment, fashion, hospitality, pharma and CPG industries. Knowledge of qualitative and quantitative research practices for market data, consumer insights and media metrics.