
Ryan Donelon
With over two decades of experience in developing and executing highly effective marketing strategies, I am a seasoned... | Minneapolis, Minnesota, United States
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Ryan Donelon’s Location Minneapolis, Minnesota, United States
Ryan Donelon’s Expertise With over two decades of experience in developing and executing highly effective marketing strategies, I am a seasoned marketing leader who consistently delivers exceptional results. Throughout my career, I've thrived by embracing a data-driven approach to integrated marketing strategy. In my previous role as Director of Digital Marketing at Deluxe, I led a dynamic team responsible for promoting 23 eCommerce brands. Here, I honed my expertise in optimizing media mix and forecasting ROI performance. Under my leadership, we achieved an impressive average Return on Ad Spend (ROAS) of 8.8 and generated a staggering 167 million in revenue. The cherry on top was the successful launch of Deluxe's first full-funnel integrated marketing campaign, Deluxe-It!, encompassing paid, earned, and owned marketing channels, which significantly boosted brand visibility and engagement. At Protolabs, my role extended beyond conventional marketing leadership. I served as the Product Owner (PO) for the customer acquisition website, protolabs.com. In this capacity, I led a talented team of developers, defining stories and prioritizing backlogs. This role not only set the vision for advanced lead generation tactics but also allowed me to spearhead innovative strategies such as predictive analytics, marketing automation (Pardot & Salesforce), and conversion rate optimization. I thrive in agile environments, where collaboration and adaptability are key. My experience working in such settings has enabled me to harness the full potential of my teams, ensuring that we deliver outstanding results while remaining agile and responsive to evolving market dynamics. I possess a data-driven mindset, continually utilizing ROI analysis and optimization strategies to ensure campaign success. My collaborative leadership style fosters a culture of high performance and continual learning, enabling cross-functional teams to work cohesively towards shared goals. In all of my roles, I've consistently demonstrated a strong ability to: Develop and execute integrated marketing strategies across paid, earned, and owned media channels. Leverage data to drive decision-making and optimize marketing campaigns. Lead and manage cross-functional teams effectively. Collaborate seamlessly with sales and product teams to achieve marketing goals. I am poised to bring my expertise in brand management, data-driven practices, and performance-based marketing to your team, propelling growth and taking your organization to new heights.
Ryan Donelon’s Current Industry Optum
Ryan
Donelon’s Prior Industry
Novus Media
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Brandpoint
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Donelon Digital Consulting
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Bluestem Brands
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Banner Engineering
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Protolabs
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Deluxe
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Optum
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Work Experience

Optum
Associate Director of Customer Acquisition
Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Deluxe
Director of Digital Marketing
Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Protolabs
Senior Digital Marketing Manager
Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Banner Engineering
Digital Marketing Manager
Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Bluestem Brands
Marketing Manager, Digital Media
Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Donelon Digital Consulting
Strategic Marketing Leader and Consultant
Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Brandpoint
Business Development Analyst
Mon Oct 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Novus Media
Newspaper Program Manager
Fri Oct 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)