
Ryan Mccarthy
To encapsulate me in one word it would be - OBSESSED. I am obsessed with digital marketing. You... | North Port-Sarasota Area, North Port-Sarasota Area, United States
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Ryan Mccarthy’s Location North Port-Sarasota Area, North Port-Sarasota Area, United States
Ryan Mccarthy’s Expertise To encapsulate me in one word it would be - OBSESSED. I am obsessed with digital marketing. You must be obsessed with anything that you are going to spend more than half your life doing! I fully subscribe to the theory that we are living through history. I have worn many hats from my time as a data analyst for a startup merchant processor, to managing partner of my own ISO handling over 200 client accounts. After banking clients in the performance marketing space we branched out to create our own offers becoming a performance advertiser and started out purchasing all of our traffic. Quickly growing frustrated and being at the mercy of publishers and affiliates I decided to learn what this driving traffic thing was all about. That is when I fell down the rabbit hole! I learned how the internet really works, immersing myself in ad platforms, creatives, landing pages, media buying, and the anatomy of how to take a person and drive them to your site and make a purchase. I have been in Wonderland ever since. - Student of purchase behavior and customer lifetime value. - Over 8 years of full-time media buying experience for high volume lifestyle and lead gen offers working with multiple 6 figure monthly spend budgets across and driving traffic to high-volume affiliate networks & niche clientele. - 4 years of programmatic media buying in the health and beauty and lead generation space. I have vast knowledge and competency driving traffic across several DSP & SSP platforms. - 8 years of buying on Google ads platform and DoubleClick marketing. - 8 years of buying on Facebook ads platform. - 3 years of buying on Pinterest and native platforms. - HTML and PHP proficiency. - Management of full tech stacks and remote tech teams. - I have proven competencies in team leadership, project management, public speaking, sales, social media consulting and management, brand consulting, SEO, Web/Funnel/Creative/Product Design, and growth marketing. Fav Quote - “When you grow up you tend to get told that the world is the way it is, and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That is a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you'll never be the same again.” - Steve Jobs
Ryan Mccarthy’s Current Industry Homestead Studio
Ryan
Mccarthy’s Prior Industry
Enablest
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Red Rock Media
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Homestead Studio
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Work Experience

Homestead Studio
Senior Media Buyer/Growth Marketer
Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Red Rock Media
Founder/ Director of Marketing
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Enablest
Director of Merchant Analysis
Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)