
Salil Shanker
After pioneering the Search Engine Marketing era in the Indian digital landscape, Salil Shanker has now taken on... | Gurgaon, Haryana, India
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Salil Shanker’s Location Gurgaon, Haryana, India
Salil Shanker’s Expertise After pioneering the Search Engine Marketing era in the Indian digital landscape, Salil Shanker has now taken on the boisterous task of leading the advertising space in India into its next phase of tech- revolution, the Programmatic epoch. With over 15+ years of experience in digital, Salil understands the full potential of the digital space and is committed to guiding clients in the creation of holistic digital strategies that revolve around technology and hence address all the digital platforms as well as having an unparalleled focus on their results. He is fascinated with helping brands understand their consumer, consumer journeys and consumer interaction with the brand in the digital space. He is responsible for establishing and led the show for Amnet India- the programmatic arm for Dentsu Aegis network. With the start of his programmatic career in Amnet India he developed business protocols that helped in easy adoption of the concept of programmatic within the DAN group of agencies. Under his leadership Amnet has added new clients and has offered them programmatic as the best medium during this slowdown. Salil Shanker has always believed in people over business. He believes that people drive businesses, hence a lean mean team of happy talented people can outperform anyone, this is truly reflected in Amnet’s business set up. Challenging the status quo, he has led the tech space to look beyond the shackles of only digital and successfully delivered Industry first solutions by integrating other media channels as well. The launch of India first products- Programmatic Radio, Programmatic Content and Programmatic Digital Out of Home.
Salil Shanker’s Current Industry Lemma
Salil
Shanker’s Prior Industry
Group M Media
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Isobar
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Amnet Programmatic Experts For Dentsu Aegis Network
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Lemma
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Work Experience

Lemma
Regional Head- South Asia
Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Amnet Programmatic Experts For Dentsu Aegis Network
Chief Operating Officer
Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Amnet Programmatic Experts For Dentsu Aegis Network
Vice President
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Isobar
Director - Search
Mon Mar 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Group M Media
Search Manager
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)