
Sarah Krafman
Sarah is a dynamic marketing leader with a diverse background in digital marketing, public relations, influencer marketing, content... | Tel Aviv District, Tel Aviv District, Israel
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Sarah Krafman’s Emails sk****@il****.com
Sarah Krafman’s Phone Numbers No phone number available.
Social Media
Sarah Krafman’s Location Tel Aviv District, Tel Aviv District, Israel
Sarah Krafman’s Expertise Sarah is a dynamic marketing leader with a diverse background in digital marketing, public relations, influencer marketing, content creation, and brand partnerships. She currently serves as Managing Director, Creator at SALT XC, Canada's leading full-service experiential commerce agency, where she leads a talented team in building effective and performance-based influencer marketing strategies for clients like Hudson's Bay Company, Adidas, Coca Cola, Kraft Heinz, KOMBI, and more. Prior to SALT XC, Sarah was the Sr. Director of Brand Strategy and Communications at Endy, Canada's leading online mattress brand. There, she spearheaded the company’s influencer marketing strategy, growing Endy’s influencer network into one of Canada’s largest and most effective rosters of content creators. Under her leadership, Endy garnered over 400+ content creators each month, helping the brand grow from a startup to Canada’s leading mattress brand, and ultimately capturing the attention of Endy’s leading competitor, Sleep Country Canada, who later acquired the brand in a landmark 89M transaction. Sarah is an innovator and thought leader in digital PR, with a track record of building cross-channel influencer programs that deliver proven ROI. She has generated +100B career media impressions, with feature stories in top-tier publications like Chatelaine, National Post, Toronto Life, Best Health, Financial Post, and more. Her unique approach to communications has been recognized at conferences like iMEDIA, Social Media Week Toronto, InfluenceThis and SocialEast, where she has taken the stage as a keynote speaker and panelist. Sarah is passionate about coaching and mentoring new talent, and takes pride in sharing her knowledge and expertise with others. She lives in Tel Aviv with her husband, son, and desert dog named Levi. Her areas of expertise include brand strategy, public relations, direct-to-consumer growth, brand marketing, content creation, leadership, influencer marketing, and social media marketing.
Sarah Krafman’s Current Industry Salt Xc
Sarah
Krafman’s Prior Industry
Salt Xc
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City Of Vaughan
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Canadian Living
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Various Magazines And Websites
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Beauty And Lifestyle Public Relations
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Indigo
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Endy Sleep
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Endy
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Influencethis
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Work Experience

Salt Xc
Managing Director, Influencer
Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Endy
Sr. Director, Brand Strategy & Communications
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Influencethis
Advisory Board Member
Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Endy
Director Of Marketing & Strategic Communications
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Endy
Director Of Public Relations And Communications
Sun Oct 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Endy Sleep
Influencer Marketing Manager
Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Indigo
Public Relations Specialist
Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Indigo
Public Relations Coordinator
Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Beauty And Lifestyle Public Relations
Public Relations Consultant
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Various Magazines And Websites
Writer
Thu Aug 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Canadian Living
Editorial Intern
Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
City Of Vaughan
Director (Day Camp)
Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
City Of Vaughan
Assistant Director (Day Camp)
Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Salt Xc
Managing Director, Influencer
— Present