
Scott Marden
Scott Marden, Quad’s Executive Director of Product Marketing, is a seasoned marketing, strategy and media executive. For 25... | 59 Clinton Street, Amesbury, United States
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Scott Marden’s Location 59 Clinton Street, Amesbury, United States
Scott Marden’s Expertise Scott Marden, Quad’s Executive Director of Product Marketing, is a seasoned marketing, strategy and media executive. For 25 years he has used his expertise in data, research, and creative content services to assist marketers with audience based marketing programs. From 2014 to 2022 as CMO of Captivate, Marden doubled the marketing team, developed a local content strategy and introduced Captivate Create – a self-serve platform for hyper-local retailers to build and place animated commercials on Captivate. In addition, Marden spearheaded Marketing Automation and lead-generation efforts, which has contributed to over 30% in year-over-year revenue growth for the company. In his early years at Captivate, Marden built Office Pulse, Captivate’s research panel of 8,000 professionals in the US and Canada. Office Pulse insights have been featured on NBC News, MSN, Fast Company, Accuweather, FORBES, WSJ, USA Today and many other outlets. Prior to Captivate, Marden spent 12 years at Vertis, a Quad company where he helped drive business outcomes for the nations largest retailers and direct marketers. Marden has been a thought leader, public speaker and consultant for many industries, including financial, retail, automotive, beauty, communications, non-profit and technology. Marden has presented at trade shows such as International Mass Retailers Association, National Association of Chain Drug Stores, ADTech, Food Marketing Institute, DMA, Daily-DOOH and more. Marden is an alumnus of UMass Boston and started his career in the Boston market at WCVB-TV (ABC), where he gained his passion for content and advertising. He is married to Lisa Marden and they reside in Amesbury, MA. They have three children— Troy, Nick, and Ellie.
Scott Marden’s Current Industry Quad
Scott
Marden’s Prior Industry
Vertis Communications
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Captivate Network
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Captivate
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Quad
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Work Experience

Quad
Exec. Dir, Product Marketing
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Captivate
Chief Marketing Officer
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Captivate
SVP, Marketing, Research & Client Development
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Captivate Network
VP, Marketing and Research
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Captivate Network
Research Director
Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Vertis Communications
Director of Marketing Research
Sun Jun 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)