Shelley Sullivan

FAQ About Shelley Sullivan

• What is Shelley Sullivan's address?

  Shelley Sullivan is located at
  Sydney, Sydney, Australia

• What is Shelley Sullivan's job title?

  Shelley Sullivan is a
  Shelley is the founder and CEO of Australian beauty brands ModelCo and MCoBeauty. 20 years ago, after spending years running her own modelling and talent agency, she was inspired to create innovative and affordable yet premium beauty products that women would actually want to use. And so the idea for ModelCo was born. She created the world’s first aerosol self-tanning product, the now iconic Tan In A Can, along with the completely new-to-market Turbo Lashwand Heated Eyelash Curler. Over the past two decades, Shelley has collaborated with some of the world’s most influential faces, including Elle Macpherson, Rosie Huntington Whiteley, Danni Minogue and Hailey Bieber. In 2018, Shelley partnered with the late Chanel creative director Karl Lagerfeld on a limited edition makeup collection that went viral around the globe. Following the success of ModelCo, Shelley spotted a gap in the market for a masstige beauty brand sold at the supermarket that offered consumers luxurious, designer-quality products, but at luxe-for-less prices. She partnered with Woolworths for the launch of ModelCo’s diffusion line MCoBeauty in 2016 and now the little sister brand has become Australia’s fastest-growing beauty brand, with the hero SKU XtendLash Tubular Mascara repeatedly crowned the #1 best-selling cosmetics product in Woolworths supermarkets. MCoBeauty now enjoys cult favourite status among millions of loyal customers. Shelley has championed the brand’s disruptive social media marketing strategy and its innovative ambassador program, partnering with celebrities and influencers including Celeste Barber, Sophie Monk, Jules Sebastian, Martha Kalifatidis, Tayla Damir, Marcia Leone and Kylie Camps. As recognition of MCoBeauty’s extraordinary sales achievements in its short history, in 2021 the brand won the Everyday Needs Small/Medium Supplier of the Year Award at Woolworths' annual Supplier of the Year Awards. Shelley is considered one of Australia’s leading female entrepreneurs with over 20 years experience in business. She has won several prestigious accolades including the Ernst & Young Entrepreneur of the Year, the American Express Award for Fastest Growing Small Business, Telstra’s Business Women’s Award for Businesswoman of the Year and Retail Executive of the Year at the CEO Magazine’s Executive of the Year Awards. Shelley has also starred as an advisor and mentor on Channel Nine’s Celebrity Apprentice (2015). Shelley is an active committee member of sunSCHine for Sydney Children’s Hospital and a strong supporter of the National Breast Cancer Foundation. Mcobeauty

• What industry does Shelley Sullivan currently work in?

  Shelley Sullivan currently works in the
  Mcobeauty

• What is Shelley Sullivan's area of expertise?

  Shelley Sullivan specializes in
  Shelley is the founder and CEO of Australian beauty brands ModelCo and MCoBeauty. 20 years ago, after spending years running her own modelling and talent agency, she was inspired to create innovative and affordable yet premium beauty products that women would actually want to use. And so the idea for ModelCo was born. She created the world’s first aerosol self-tanning product, the now iconic Tan In A Can, along with the completely new-to-market Turbo Lashwand Heated Eyelash Curler. Over the past two decades, Shelley has collaborated with some of the world’s most influential faces, including Elle Macpherson, Rosie Huntington Whiteley, Danni Minogue and Hailey Bieber. In 2018, Shelley partnered with the late Chanel creative director Karl Lagerfeld on a limited edition makeup collection that went viral around the globe. Following the success of ModelCo, Shelley spotted a gap in the market for a masstige beauty brand sold at the supermarket that offered consumers luxurious, designer-quality products, but at luxe-for-less prices. She partnered with Woolworths for the launch of ModelCo’s diffusion line MCoBeauty in 2016 and now the little sister brand has become Australia’s fastest-growing beauty brand, with the hero SKU XtendLash Tubular Mascara repeatedly crowned the #1 best-selling cosmetics product in Woolworths supermarkets. MCoBeauty now enjoys cult favourite status among millions of loyal customers. Shelley has championed the brand’s disruptive social media marketing strategy and its innovative ambassador program, partnering with celebrities and influencers including Celeste Barber, Sophie Monk, Jules Sebastian, Martha Kalifatidis, Tayla Damir, Marcia Leone and Kylie Camps. As recognition of MCoBeauty’s extraordinary sales achievements in its short history, in 2021 the brand won the Everyday Needs Small/Medium Supplier of the Year Award at Woolworths' annual Supplier of the Year Awards. Shelley is considered one of Australia’s leading female entrepreneurs with over 20 years experience in business. She has won several prestigious accolades including the Ernst & Young Entrepreneur of the Year, the American Express Award for Fastest Growing Small Business, Telstra’s Business Women’s Award for Businesswoman of the Year and Retail Executive of the Year at the CEO Magazine’s Executive of the Year Awards. Shelley has also starred as an advisor and mentor on Channel Nine’s Celebrity Apprentice (2015). Shelley is an active committee member of sunSCHine for Sydney Children’s Hospital and a strong supporter of the National Breast Cancer Foundation.

• Which languages does Shelley Sullivan speak? 

  Shelley Sullivan speaks the following languages:
  No languages available.

• Which industries has Shelley Sullivan previously worked in?   

  Shelley Sullivan has prior experience in the following industries:
  Shelleys Model Management

• What is Shelley Sullivan’s work experience?  

  Shelley Sullivan has the following professional experience:
  Mcobeauty , Modelco , Shelleys Model Management .

• How can I find Shelley Sullivan on LinkedIn?  

  You can view Shelley Sullivan’s
  LinkedIn profile at LinkedIn URL.

• What are Shelley Sullivan’s work email addresses?  

  Shelley Sullivan’s work email addresses are
  [email protected] .

• What company does Shelley Sullivan work for?  

  Shelley Sullivan works at
  Mcobeauty