
Stacy Pearlstein
• Manage and coordinate all marketing, advertising and promotional activities. • Oversee all branding elements and creative processes....
Chandler, Chandler, United States
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Stacy Pearlstein’s Emails [email protected]
Stacy Pearlstein’s Phone Numbers No phone number available.
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Stacy Pearlstein’s Location Chandler, Chandler, United States
Stacy Pearlstein’s Expertise • Manage and coordinate all marketing, advertising and promotional activities. • Oversee all branding elements and creative processes. • Create marketing collateral including but not limited to brochures, spa menus, displays, in-store POP and slide shows for both new and existing products. • Produce long and short-term product development and marketing strategies for both new and existing products. • Develop, collaborate and maintain an annual marketing calendar. • Oversee all media buying including radio, digital, print and television. • Assist with radio advertising, copy, placement and coordination. • Create videos for purposes of documenting patient “before and after” endorsements, internal training and patient instruction. • Manage websites including monthly updates, content, specials, bios, events, videos, new products and services. • Manage all social media platforms and creates strategic marketing plans surrounding them. • Manage all e-blasts and direct mail. • Manage and monitors all Yelp reviews including generating a strategy to receive reviews and promptly fixing negative ones. • Manage monthly newsletter including writing the content, specials strategy and coordinating both the email and print version. • Help in searches for partnerships and business-to-business opportunities within the community to increase brand awareness and sales, furthering the success of local store marketing. • Work with cross-functional teams for execution of marketing programs.• Involved in the re-launch of KMLE Country @ 107.9, responsibilities included: worked with the station Graphic Designer on branding pieces, contributed to the new apparel for the Promotions Staff, put together a Brand Standards guide, jock one-sheets and managed the shipping dates and invoices for all vendor items • Planned, designed, and executed promotional events for KMLE Country @ 107.9 such as 8 Man Jam and Country Thunder • Contributed to the execution and promotion of the first KMLE Country Cares Radiothon which raised money for the St. Jude Children’s Research Hospital • Scheduled all talent appearances and live remotes • Ensured that all on-air promotions had proper paperwork and CBS legal approval, inclusive of adequate contest rules, contractual agreements and sponsorship agreements • Maintained the station event calendar • Coordinated sales and station promotional activity outside the station • Planed and executed assigned events, promotional activities and special projects; coordinated all aspects of events including vehicles and equipment; prizes/giveaways; signage; website development; print advertising and the physical appearance; attended the events to manage on-site execution • Looked for additional opportunities where station may grow in the area of visibility, revenue and community service • Supervised and managed Promotions Coordinator and part time promotional staff • Scheduled contests to run on-air and online using Promosuite and EZ Solutions • Created sales packages to increase revenue and ratings • Directly worked with Graphic Designer to create branding pieces for station events, e-mail blast campaigns, internal marketing pieces and social media content • Researched and developed a “Competitive Analysis” which depicts what each competitors’ strengths and weaknesses are, as well as what strategies and marketing tools they use • Assisted the Marketing and Promotions Director with station related tasks. • Planned, designed and executed promotional events for KMLE Country @ 107.9 such as Country Thunder, 8 Man Jam, NASCAR and others • Managed and supervised the staff members’ scheduled activities and responsibilities at promotional events • Initiated and directed the radio station to operate on a strategy-action basis • Assisted the Promotions Manager with daily operations • Coordinated with other departments for their promotional needs and requirements • Created a “Checklist” for Promotion Assistants for all station items that need to be brought out to events. • Leader onsite at various promotional events • Positively represented the radio station • Highly skilled in customer service • Put together a promotional sunglass campaign to hand out at station events. Provided an overview that included the benefits of purchasing the sunglasses, vendor information, total costs and pros and cons of the product • Communicated with the Account Executives to make sure their clients’ needs were executed properly. • Review, study, and analyze key business metrics broken down by revenue stream and location. • Identify and establish lead-source tracking systems and analyze data to maximize marketing ROI. • Utilize sales analysis to determine success of marketing programs. • Collaborate with upper management to plan the advertising budget. • Oversee and audit marketing expenditures. • Responsible for defining and maintaining marketing calendar and executing project plans, in addition to ensuring all jobs are being implemented to coincide with promotions. • Support and facilitate development and implementation of business/marketing plans. • Translating business unit objectives and strategies to develop brand objectives, strategies and plans to facilitate business growth. • Responsible for project specification, budgets and resource allocation. • Coordinate media buys with Media Buyer. • Assists with radio advertising, copy, placement and coordination. • Manage Endorser Program. • Oversee marketing department’s day-to-day activities. • Manages websites including monthly updates, content, specials, bios, events, videos, new products and services. • Analyze website metrics reports and sets monthly web traffic goals. • Meet with vendors for potential partnerships. • Create processes for local store marketing. • Analyze marketplace trends such as industry performance, pricing trends, consumer activities, competitive activities and promotional performance. • Proactively monitor and study industry trends, competition and additional sales opportunities. • Manage day-to-day relationship with marketing vendors. • Manage marketing staff. • Oversees creative process where job starts/creative briefs must be submitted or guidelines be put in place for brand compliance. • Oversees Traffic Matrix/content/editorial calendar. • Oversees management of social media platforms including but not limited to Facebook, Twitter, Pinterest, Instagram, YouTube, Google+, Google Places, LinkedIn, etc.
Stacy Pearlstein’s Current Industry Red Mountain Weight Loss
Stacy
Pearlstein’s Prior Industry
CBS Radio
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Red Mountain Weight Loss/Tucson Medical Weight Loss
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Red Mountain Weight Loss
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Work Experience

Red Mountain Weight Loss
Marketing Director
Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Red Mountain Weight Loss/Tucson Medical Weight Loss
Marketing Manager
Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
CBS Radio
Marketing and Promotions Manager, KMLE Country @ 107.9
Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
CBS Radio
Promotions Coordinator
Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
CBS Radio
Promotions Assistant
Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)