
Stephanie Ashley
- Managing all marketing efforts for a book of clients in a range of business sectors - Planning... | Fort Collins, Fort Collins, United States
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Stephanie Ashley’s Location Fort Collins, Fort Collins, United States
Stephanie Ashley’s Expertise - Managing all marketing efforts for a book of clients in a range of business sectors - Planning and executing goal-driven digital marketing strategies including social media management, SEO, SEM, and email marketing - Negotiating strategic media buys to increase awareness and ultimately impact the clientu2019s bottom line - Crafting compelling content that helps clients achieve their online and offline goals - Implementing strategic public relations and reputation management efforts to ensure positive media coverage and digital presence - Employing grassroots marketing campaigns that impress, excite and ignite action. u2022 Implement multi-faceted marketing campaigns including: email, web advertisement, social media, SEO, print/display ad design u2022 Implement search engine optimization (SEO) techniques for support of existing and new landing page and curated page development u2022 Implement SEO product description optimization u2022 Execute A/B testing and determine performance analysis u2022 Create and implement defined marketing plan and schedule u2022 Develop online and email marketing campaigns, write marketing copy, perform A/B testing and track performance u2022 Develop and write audience-appropriate digital and print marketing campaigns u2022 Ensure consistency in messaging, pricing, and promotional assets in all marketing copy u2022 Manage product upload and new product launch for community ecommerce web store. u2022 Establish and maintain media and advertising relationships by negotiating contracts, recruiting sponsorships and event talent and updating database of contacts regularly u2022 Execute strategic media relations including writing press releases, news advisories and PSAs; preparing tip sheets; pitching stories and monitoring success of each u2022 Serve as media spokesperson and coach staff to act as subject matter experts, when appropriate u2022 Research current trends and issues and advise staff, volunteers and management on communication strategy u2022 Develop annual plans for marketing and public relations, including budget creation, goal-setting and evaluation u2022 Coordinate with vendors such as printers, graphic designers and video producers to create high-quality, internal and external publicity materials u2022 Create and update all content for organizationu2019s website; serve as webmaster u2022 Write and execute comprehensive communication plans to promote events, programs and services u2022 Plan crisis communication techniques and convene appropriate staff for training on issues u2022 Take initiative to read industry publications regularly, take part in training and development and research competitorsu2019 marketing efforts u2022 Serve as member of special event planning committees to coordinate and staff key events. u2022 Coordinated community events to include planning logistics and recruiting and mobilizing volunteers u2022 Communicated volunteer opportunities to the public and individuals through targeted outreach and tailored referrals u2022 Carried out the Youth Cares program by making new contacts and strengthening existing relationships through meetings, presentations and referrals u2022 Assisted with grant writing and reporting u2022 Represented United Way through presentations, tabling events and networking opportunities to raise awareness of programs u2022 Recruited, trained, supervised and retained interns and volunteers to assist with program implementation u2022 Updated website regularly to provide timely information to the public u2022 Implemented new programs that aligned with United Way of Larimer Countyu2019s overall impact objectives. u2022 Planned marketing efforts for a variety of programs and events to include outreach, advertising and media coverage u2022 Provided talking points and strategic messaging for staff members u2022 Wrote news releases and articles on a broad range of topics related to the organization and speciufb01c programs u2022 Managed relationships with media outlets and served as on-site liaison for media partners during events and programs u2022 Led, organized and scheduled team by coaching marketing, graphic design and social media staff u2022 Acted as spokesperson for the organization in both formal presentations and informal involvement fairs u2022 Updated and maintained website content regularly u2022 Developed content for weekly e-newsletter and maintained organizational listserv u2022 Designed and wrote print and web collateral as needed by staff under tight and changing deadlines u2022 Researched university policies and initiatives to stay abreast of key issues facing CSU. u2022 Acquired a graduate teaching assistantship for all semesters despite a competitive pool of fellow program members u2022 Developed curriculum for undergraduate classes on the practical application of media systems and technology u2022 Taught up to three class sections per semester and assigned projects based on developed curriculum u2022 Graded student assignments to include editing for grammar, spelling and mechanics and provided content feedback u2022 Communicated with students regularly about class progress, due dates and assignment feedback u2022 Adhered to strict university policies regarding conufb01dentiality and academic integrity. u2022 Developed and distributed all publicity materials for Colorado and Wyoming to inform and engage the public about the organizationsu2019 programs and services u2022 Successfully acquired free promotional advertisement placements in local television, radio and print publications that aligned with branding standards of MDA and partnering organizations u2022 Created and managed all social media efforts to include blogs, Facebook and Twitter accounts u2022 Managed relationships with local media to provide timely and accurate information and ensure coverage of events u2022 Collaborated with production company to conduct interviews of key sponsors and volunteers for articles and marketing materials u2022 Monitored news coverage of organization and reported to upper management on a weekly basis u2022 Synthesized complicated medical information into concepts easily understood by the public u2022 Assisted with fundraising events through logistical support and on-site media management u2022 Coached staff, volunteers and clients prior to media interviews with talking points and key messages. u2022 Composed articles and speeches to promote ongoing programs u2022 Engaged in speaking opportunities in the community such as radio segments, television interviews, events and presentations to maintain a positive organizational reputation u2022 Wrote and edited email content as part of a strategic e-communication campaign u2022 Updated web content with interviews and articles u2022 Created and maintained social media accounts for several fundraising programs simultaneously u2022 Displayed sound judgement and discretion when communicating with diverse patients, donors, volunteers and medical professionals u2022 Acquired and retained new contacts from corporate, medical, family and faith sectors through various methods, including cold calling, networking and referrals u2022 Exceeded recruitment goal by 20% for largest community event in the region u2022 Managed successful relationships with ufb01nancial and in-kind donors u2022 Hired and supervised a team of Recruitment Specialists to carry out high proufb01le and successful events u2022 Planned budget for various events to guarantee stewardship of donor dollars u2022 Developed tracking databases for fundraising teams, sponsors and volunteers.
Stephanie Ashley’s Current Industry Brinkman | A Certified B Corp
Stephanie
Ashley’s Prior Industry
American Cancer Society
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Colorado State University
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Muscular Dystrophy Association
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Student Leadership, Involvement, and Community Engagement
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United Way of Larimer County
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Larimer Humane Society
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F+W Media, Inc.
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Old Town Media Inc.
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Brinkman
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Brinkman Construction
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Brinkman | A Certified B Corp
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Work Experience

Brinkman | A Certified B Corp
Marketing and Communications Manager
Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Brinkman Construction
Marketing and Communications Manager
Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Brinkman
Marketing Coordinator
Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Brinkman Construction
Marketing Coordinator
Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Old Town Media Inc.
Marketing Account Manager
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
F+W Media, Inc.
Senior eCommerce Marketing Specialist
Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Larimer Humane Society
Marketing and Community Outreach Program Manager
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
United Way of Larimer County
Volunteer Engagement Coordinator
Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Student Leadership, Involvement, and Community Engagement
Marketing Coordinator
Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Muscular Dystrophy Association
Public Affairs Coordinator
Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Colorado State University
Recitation Instructor
Sat Aug 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
American Cancer Society
Event Manager
Fri Jun 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)