
Steven Donlan
• Oversaw execution of promotional and marketing operations for Women’s Soccer and Baseball. • Assisted with Football, Men’s... | Boston, Boston, United States
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Steven Donlan’s Emails sd****@um****.edu
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Steven Donlan’s Location Boston, Boston, United States
Steven Donlan’s Expertise • Oversaw execution of promotional and marketing operations for Women’s Soccer and Baseball. • Assisted with Football, Men’s Basketball and Women’s Basketball marketing responsibilities. • Constructed Marketing plans for the entire season to ensure goals are met at the conclusion of the year. Key accomplishments include: - Increased baseball group sales by 195% while introducing new fan experiences. - Increased women's soccer group sales to the highest in program history (47% increase from 2014). - Helped secure the first women's soccer game sponsorship in program history. • Developed various collateral pieces and direct appeal pieces to drive sales and attendance. • Managed promotional product purchasing, tracking and inventory for all sports/events tied to the Marketing Department. • Assisted in budget management through oversight of invoice organizing and payment of marketing materials. • Created engaging content and advertisements on social media to increase awareness for events.• Served as the Student Marketing Director for Football, Men’s Ice Hockey, Gymnastics and ‘Cat Pack Student Section. • Developed and implemented marketing plans for Football, Men's Ice Hockey and Gymnastics. • During the Football season we increased student attendance by 65%, overall attendance by 20% and playoff attendance by 505% which set the program records for both the regular season and playoffs. • Set attendance record for Gymnastics EAGL Championships during the 2014 season. • Increased student attendance at Men’s Ice Hockey by 7.75%. • Oversaw team of 13 interns and their responsibilities on game days. • Created social media posts and digital advertisements to market various events. • Assisted with email and direct mail marketing efforts to students and fans. • Produced game timelines and public address announcement scripts for each event. • Game day event production management (including pre-game, in-game, post-game).• Contacted alumni to raise funds for the Athletic Department and the UNH Fund. • Rose over $5,000 for the Athletic Department and UNH Fund. • Gained the ability to sell through cold calling.• Assisted in intramural team sign-ups and mock interviews • Advertised employment for interested students • Conducted survey of the staff for improvements • Weekly reports to the Director of Intramurals to ensure improvements. • Oversee all marketing efforts for Baseball, Women's Basketball, Men’s and Women’s Swimming and Diving, Men’s and Women’s Track and Field, Cross Country, Women’s Soccer, the Gator Student Rewards program and the Blueshirt Internship Program while serving as the primary assistant for Gymnastics. • Responsibilities include creation and execution of marketing plans, in-game sponsor fulfillment, enhancing the in-venue experience, budget oversight for assigned sports and production of games. • Key accomplishments include: - Increased revenue for Track and Field Pepsi Florida Relays event by 24% for the highest total in program history. - Sold out a Swimming and Diving meet for the first time in stadium history. • Baseball accomplishments include: - Highest regular season average attendance in program history. - Second largest single-game crowd in program history (4/13 vs. Missouri). - Third largest single-game crowd in program history (2/23 vs. Miami). - Fourth largest single-game crowd in program history (3/13 vs. Florida State). - Seventh largest single-game crowd in program history (6/11 vs. Auburn). - Third largest three game series crowd in program history (vs. Missouri). - Fifth largest three game series crowd in program history (vs. Miami). - Two single game crowds over 6,000 fans for the first time in program history. - Highest amount of Season Tickets sold in over 10 years. • Aid in the creation of a new Baseball gameday atmosphere with coordination of wireless cameras, in game hosts and sponsorship elements. • Manage purchase order process, payment fulfillment and inventory of all promotional materials for assigned sports. • Direct staff of volunteer interns at athletic events, during office shifts and at community events. • Oversee scheduling process of National Anthem singers, sign language interpreters and color guards at events.• Researched potential clients and specific marketing initiatives. • General organization of files and contracts in preparation of races and sponsorship fulfillment. • Managed coordination of customer welcome bags for each race. • Oversaw Jimmie Johnson fan tent during race weekend (July 2014). • Assisted with all elements during both NASCAR weekends held at New Hampshire Motor Speedway during the 2014 season. • Victory lane duties at the conclusion of each race. • Transportation of sponsors and other clients to the infield. • Helped put up sponsor signage around the facility and property. • Assisted with Fan Appreciation events during race week. • Acted as an aid to the corporate sales department for all display lot functions. • Prepared hospitality areas in the infield for sponsors and other large parties.• Sold season tickets, ticket packages and group tickets throughout New Hampshire. • Achieved the second highest ticket sales total among interns (2013). • Executed marketing and promotion plans during games and at community events. • Assisted with grassroots marketing efforts throughout New Hampshire. • Attended community and public relations events in various areas in New Hampshire. • Made mascot appearances at various events to ensure sponsorship fulfillment. • Gained public speaking skills every game while executing promotions. • Merchandise sales and fundraising efforts at select games.
Steven Donlan’s Current Industry University of Florida Athletic Association
Steven
Donlan’s Prior Industry
Granite State Catering Company
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UNH Phonathon
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UNH Campus Recreation
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New Hampshire Fisher Cats
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University of New Hampshire Athletics
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New Hampshire Motor Speedway
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University of Maryland Athletic Department
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University of Florida Athletic Association
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Work Experience

University of Florida Athletic Association
Marketing Sales Coordinator
Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
University of Maryland Athletic Department
Marketing Assistant
Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
New Hampshire Motor Speedway
Corporate Sales Intern
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
University of New Hampshire Athletics
Marketing And Promotions Intern
Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
New Hampshire Fisher Cats
Intern and Mascot
Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
UNH Campus Recreation
General Intern
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
UNH Phonathon
Student Fundraiser
Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Granite State Catering Company
Dishwasher
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)