Subhrajyoti Mukherjee

FAQ About Subhrajyoti Mukherjee

• What is Subhrajyoti Mukherjee's address?

  Subhrajyoti Mukherjee is located at
  Dubai, Dubai, United Arab Emirates

• What is Subhrajyoti Mukherjee's job title?

  Subhrajyoti Mukherjee is a
  Brings in a fresh perspective to loyalty as one of the key business metrics by embedding the loyalty model into the core of the existing business model. Design monetization framework to convert a branded loyalty programs into profit center. Induce enjoyable consumer experience applying innovative techniques like gamification, data-driven persona development and thus, hyper-personalized contextual communication to increase adoption rate, redemption rate, usage rate, retention % and per capita revenue. Audit loyalty programs and recommend models, metrics, and operational framework (service cycle mapping) to evolve the program into an enterprise loyalty program involving customers, vendors and employees. In-depth understanding of customer behavioral triggers by virtue of exposure to and analysis of over billion data bases across Indian subcontinent, S-E Asia, Middle East, Africa, New Zealand. Setup partner network, both individual brands and large aggregators, for reward fulfillment. Combine proven psychological theories with the right digital marketing techniques and automation to generate, sustain and regulate reward anticipation, thus, achieve increase in frequency, recency, reciprocity among the loyalty members. Deliver and sustain lift in NPS (Net Promoter Score) and LTV (Lifetime Value) to CAC(Customer acquisition Cost) ratio among the loyalty base versus non-member base. Apply innovative techniques and creativity to target consumer’s in-the-moment needs, becoming the source of right content for the target consumers to help them take the right decisions, build community, activate the member base for reputation management and make the brand the subject of peer-to-peer conversation on social media and own channels. Leverage behavioral analytics techniques to create different persona and use the attributes of those persona to acquire look-alike segments through performance marketing thus, optimizing LTV to CAC ratio over time. I usually benchmark LTV-to-CAC ratio as 3:1. Leverage behavioral analytics techniques to create a single view of the customer analyzing transaction data (in-store and online), social media interaction data, reciprocity to offer, reciprocity to browser based and email campaigns, click-stream (pathway analysis) data etc. to nurture frequency and recency behavior, increase average ticket value, influence basket size and mix (trial motivation), gain referral business (earned revenue). Customer Centria

• What industry does Subhrajyoti Mukherjee currently work in?

  Subhrajyoti Mukherjee currently works in the
  Customer Centria

• What is Subhrajyoti Mukherjee's area of expertise?

  Subhrajyoti Mukherjee specializes in
  Brings in a fresh perspective to loyalty as one of the key business metrics by embedding the loyalty model into the core of the existing business model. Design monetization framework to convert a branded loyalty programs into profit center. Induce enjoyable consumer experience applying innovative techniques like gamification, data-driven persona development and thus, hyper-personalized contextual communication to increase adoption rate, redemption rate, usage rate, retention % and per capita revenue. Audit loyalty programs and recommend models, metrics, and operational framework (service cycle mapping) to evolve the program into an enterprise loyalty program involving customers, vendors and employees. In-depth understanding of customer behavioral triggers by virtue of exposure to and analysis of over billion data bases across Indian subcontinent, S-E Asia, Middle East, Africa, New Zealand. Setup partner network, both individual brands and large aggregators, for reward fulfillment. Combine proven psychological theories with the right digital marketing techniques and automation to generate, sustain and regulate reward anticipation, thus, achieve increase in frequency, recency, reciprocity among the loyalty members. Deliver and sustain lift in NPS (Net Promoter Score) and LTV (Lifetime Value) to CAC(Customer acquisition Cost) ratio among the loyalty base versus non-member base. Apply innovative techniques and creativity to target consumer’s in-the-moment needs, becoming the source of right content for the target consumers to help them take the right decisions, build community, activate the member base for reputation management and make the brand the subject of peer-to-peer conversation on social media and own channels. Leverage behavioral analytics techniques to create different persona and use the attributes of those persona to acquire look-alike segments through performance marketing thus, optimizing LTV to CAC ratio over time. I usually benchmark LTV-to-CAC ratio as 3:1. Leverage behavioral analytics techniques to create a single view of the customer analyzing transaction data (in-store and online), social media interaction data, reciprocity to offer, reciprocity to browser based and email campaigns, click-stream (pathway analysis) data etc. to nurture frequency and recency behavior, increase average ticket value, influence basket size and mix (trial motivation), gain referral business (earned revenue).

• Which languages does Subhrajyoti Mukherjee speak? 

  Subhrajyoti Mukherjee speaks the following languages:
  No languages available.

• Which industries has Subhrajyoti Mukherjee previously worked in?   

  Subhrajyoti Mukherjee has prior experience in the following industries:
  Al Ahli Holding , Purple Butterfly Technologies , Data Core Systems , Jio , Customer Centria Enterprise Solutions , Planet M Retail , Tata Communications , Bharti Airtel , Tata Teleservices , Coffee Day

• What is Subhrajyoti Mukherjee’s work experience?  

  Subhrajyoti Mukherjee has the following professional experience:
  Customer Centria , Al Ahli Holding , Purple Butterfly Technologies , Data Core Systems , Jio , Customer Centria Enterprise Solutions , Planet M Retail , Tata Communications , Bharti Airtel , Tata Teleservices , Coffee Day .

• How can I find Subhrajyoti Mukherjee on LinkedIn?  

  You can view Subhrajyoti Mukherjee’s
  LinkedIn profile at LinkedIn URL.

• What are Subhrajyoti Mukherjee’s work email addresses?  

  Subhrajyoti Mukherjee’s work email addresses are
  [email protected] .

• What company does Subhrajyoti Mukherjee work for?  

  Subhrajyoti Mukherjee works at
  Customer Centria